Good day:))
Naturally, I watch TV. And now more and more often I saw an advertisement with the famous song "The Most Most" Garnier 3 in 1... He was very desperately advertised by Yegor Creed, the favorite of all girls. And so I decided, after a sad experience from the same Garnier, to get involved in advertising.
In the store, I was already looking for this particular remedy. My skin was in a disgusting state (all in red pimples of various sizes ... brrr ...), and until the moment when I should be at my best there was a week.
My skin is combination. Basically the T-zone with a greasy sheen (and now also in acne). What did I like about this tool and why do I recommend it?
Yes, I liked everything!
Firstly, it does its job well as a gel for washing. After it there is no dryness, tightness, peeling. I didn't even have to use additional cream. Then I tried to wipe my face with lotion, the disc remained in an absolutely clean state.
2. Pleasant scrubbing effect. Not to say that this is a light scrub. It cleans pores very well and the particles are very visible.
3. The presence of clay in the composition helps to apply the gel, like a mask. And use sparingly. A small stripe is enough for my face. Plus, I noticed that after a few applications, the skin tone became smoother and more pleasant.
4. I liked the smell. Although it is very similar to a lotion with salicylic acid (by the way, it is present in the composition). However, it is not so pronounced.
By the way, the remedy in 3 days saved me from the hated acne. Perhaps I will buy it more than once and advise you))
16-year-old Polina Larina admitted she was very worried before meeting a star. Out of anxiety, the girl woke up at five in the morning to start preparing for a date. Until the last moment, the beauty did not believe that Yegor had chosen her and admitted that when she was recording a video, she could not imagine that she would go to the capital.
“I prepared myself mentally. It's hard that Yegor is a famous person and you need to present yourself very well. I came with my mother. I expected new emotions and communication from a date, it's still nice to chat with famous person... I didn't think I would win at all. I found a competition by accident. I went to the page of the actor Alexei Vorobyov (and he often plays on dates) and thought: “Maybe Yegor will arrange something like that someday”. Three weeks later he became the face of Garnier and they organized a joint competition, ”said Polina.
Popular
According to the guys, the date went well: they met in a metropolitan cafe, talked, laughed and took a few selfies.
Cosmo, taking advantage of the moment, decided to ask Yegor how to win the heart of a handsome man and what mistakes a girl makes at the beginning of a relationship.
First of all, Egor pays attention to the eyes
No matter how trite it may be said, but the eyes are the mirror of the soul. This is perhaps the only thing that will never lie. From them you can even understand how the girl's intellect is developed.
A girl must be decent
The girl must take care of herself. Behave approximately and decently. She should be free of bad habits and not use obscene words. Alcohol and cigarettes are not acceptable for a girl. I will never be with this. This should be the person with whom you are not ashamed in any situation. Do not be ashamed to come to friends with her. She should support any topic and be my friend, get along with my parents. She must be a decent girl that my parents will admire: her education, her sense of humor, her confidence, support, attentiveness, thriftiness.
Egor listens to the opinion of his parents
I listen to the opinion of my parents, because these are the very people who never wish badly. These are the people who, first of all, think about you, and not about themselves. We are for them the most important character they live for.
To win a man's heart, you have to be yourself
You need to be yourself. And that's all. Do not wear any masks and do not try to pretend to be someone. Don't try to be better, just be yourself. People are looking for a zest, trying to excel. It is not necessary - you have to be yourself and that's it.
The project is aimed at ensuring that every girl can gain self-confidence and believe that she is “the best”. The large-scale integrated campaign includes TV and digital videos with a new interpretation of one of the singer's most famous hits, interactive competitive activation, PR support and pre-buzz as part of an event in Muzeon Park in Moscow, layouts and banners in the press and on the Internet from using innovative non-standard digital tools, activation at points of sale, sampling.
The campaign aims to promote Garnier's Pure Leather product line. The name of the campaign “Start life with a clean face” is the appeal of the brand and Yegor Creed to girls who face skin problems, are unhappy with themselves and sometimes feel insecure. In a TV commercial directed by Giles Lavelle Wilson, Yegor Creed encourages girls to start life with a clean face.
Ilya Olenev, creative directorPublicisRussia: Start Life with a Clean Face is a great integrated campaign with a lot of content. And cool content for this target audience is perhaps the most really working tool in modern communications, so there is no doubt about the success of the campaign. "
Diana Kurbatova, Garnier Senior Brand Manager:“The campaign“ Start life with a clean face ”was created to promote Garnier's line of“ Clean skin ”and, first of all, the product“ Clean skin 3 in 1 ”, which is the leader in its category and combines simultaneously a gel for washing, a scrub and a mask . As part of the campaign, we wanted to engage our audience in communication with the brand. Judging by the first reaction of the audience, it succeeded. We achieved our goal largely thanks to the right choice brand faces. Yegor Creed, being the voice of the younger generation, is the best suited to the role of the main facilitator of the interactive story built around the brand. "
Konstantin Kupriyanov, creative directorHungryBoys: « In my opinion, this campaign is most appropriate for the Russian market, and it's great that the final creative actually came from the client. And I really like how our colleagues from Publicis, under the leadership of Ilya Olenev, took up the implementation of this project and saturated it with their vision. I really respect Ilya's work and his creativity and am convinced that this campaign will bring commercial success and love of young girls and boys to the Garnier brand.
Any modern campaign cannot do without the Internet, and of course, this campaign will not be an exception. And HungryBoys, as the digital agency for the Garnier brand, will do its best to contribute to the success of this campaign. It so happened that the team working on the project is passionate about the work of the hero Yegor Creed, and is working on the project, as it seems, with tripled inspiration. "
Yegor Creed, singer, official of Garnier Pure Skin:“I became the face of the Start Life with a Clean Face campaign and represent Garnier Clean Skin because Garnier and I share the same goals, values and desires. The main goal of my concerts and performances is to make the world a little better. It's no secret that many guys and girls are notoriously insecure, which is why they cannot achieve their goals. Skin problems are often the cause of self-doubt. And this is not surprising: not all regions of Russia have good water. Garnier is trying with me to help them, and I think we can do it with this cool campaign. "
The composition of the creative team
Client: Garnier
General Director: Dmitry Barashkov
Group brand manager: Eleanor Okumush
Senior Brand Manager: Diana Kurbatova
Agency: PublicisRussia
Creative Director: Ilya Olenev
Senior Art Director: Evgeniya Spasskaya
Senior copywriter: Zhanna Makarova
Copywriter: Anastasia Borovik
Account Manager: Natalia Ilyicheva
Producer: Anna Dashkevich
Post-production producer: Egor Koshkin
HungryBoys Agency
Creative Director: Konstantin Kupriyanov
Social media producer: Tara Emelyanova
Grouphead account: Elizaveta Akhmetova
Producer: Ksenia Kireeva
Egor Creed, singer, official of Garnier Pure Leather
Production: FetishFilm
General Producer: Blanche Neumann
Line producer: Antonina Kopylova
Post-production producer: Ekaterina Blinova
Director: GilesLowellWilson
Operator: Marat Adelshin
Hi beauty! Get a surprise from Yegor Creed by March 8!
Start the day Clean Face with Garnier and Egor Creed
Buy Clean Skin 3-in-1
Install the "Pure Skin" game application on your mobile device
Shoot a music video with your participation using the game application, in accordance with the rules and capabilities of the game application, no longer than 5 minutes, and publish it using a special button of the game application on Social networks and / or on the Website
Download the video from 01 February 2016 to 13 March 2016
The work must not copy any work of other authors (including artwork, logos and design objects).
PRIZE:
A meeting with Yegor Creed is held for the winners of the Competition
in Moscow. Detailed meeting conditions,
the place, date and time will be communicated to the Winner no later than 03/30/2016 inclusively by sending a personal message to Social network.
Winnings tax
Hide Show
Tax on lottery winnings in force in 2019. paid to the law both upon receipt of the prize in the form of a sum of money, and upon delivery of it in material form. The amount of tax on winnings in the incentive lottery is 35% of the winnings. Moreover, if the value of the prize does not exceed 4000 rubles, the citizen is exempt from paying tax. In other cases, only the value of the winnings exceeding RUB 4,000 is taxed. (for example, if the winner won a TV set worth 25,000 rubles, the tax will be charged only 21,000 rubles).
