Yulia Yanina is a rare case for Russia: in her translucent dresses, not only the domestic elite, but the whole of Hollywood flaunts in her translucent dresses, from Gigi Hadid to Gwen Stefani. And Julia told us how to dream correctly, why Moscow is dangerous and what Kate Hudson is like in life.

As a child, I wanted to become ...

I once dreamed of becoming a ballerina: I probably liked ballet outfits. True, I did not have the data for this: I was engaged in rhythmic gymnastics, but it did not work out with dancing. But my dad encouraged all my hobbies - and even once gave me a ballet tutu and pointe shoes. Dad also traveled a lot and brought me dolls from business trips, which were in short supply at that time. And I sewed clothes for them: it was simply not possible to buy doll dresses. It was then that it became clear that I would become a fashion designer. Scarcity, you know, stimulates creativity.

Yanina Couture in a nutshell
Three whales that hold our fashion house - l family anniversary, love of a team, love of grateful customers... Without love, nothing will work out at all, never. They come to us for her. We give girls a couture fairy tale, a feeling of happiness. It is very important.

About shopping

I only wear Yanina brand, excluding accessories. We, of course, make them too, but sometimes you want to pamper yourself with shopping - just for the sake of the process of going shopping and buying shoes.

About pleasures
At work, the happiest moment for me is when a girl receives a ready-made dress, looks at herself in the mirror with admiration, claps her hands, laughs, rushes to hug the designer and me. So much emotions! Pleasure outside of work? I love it when my family gets together. True, now it is difficult to gather everyone: someone will definitely be on a business trip.

The first thing created from your sketch

I composed the first dress for myself: I didn’t like the school uniform. My mother and I went to the studio, and there we sewed an outfit according to my sketch. The dress was safari-style, but made of wool so that no one would be outraged at school. And it also came with a luxurious white apron - for the front exits. The ready-made store aprons had a very small frill, but mine came out voluminous and lush.

The most daring decisions

Moving to Moscow. You go nowhere - to a place where no one knows you, no one needs you, no one loves you. With a root, with pain you tear yourself away from the family - this is the saddest thing. I often say that Moscow is not the easiest city for beginners. Winners are loved here. This is the place for those who have taken place. So it is important to immediately present yourself correctly, to declare yourself. I will write about this someday in a book.

Top tip for young designers

You have to be a dreamer. It all starts with a big dream. Not from budgets, not from investors, not from opportunities - these are all excuses for the lazy. No dream means no goal.

What to do when you want to give up

I am by nature an optimist and a dreamer - it helps. In difficult times, I always tried to come up with some kind of small star in front, which would allow me not to think how awful everything is now. Rebirth after deception, betrayal, failure - it's so wonderful! You cope, move on, and at one point you just become unsinkable. Failures must be passed with honor: if you do not know what unhappiness is, then you will not be able to rejoice in happiness. If you give a person all the good at once, you can put an end to him: where should he develop further?

About dreams

Ten years ago, I told the team: "Girls, I think, will soon recognize us in Europe, and at our shows they will applaud in the capitals of the world!" And she thought: "My God, is it really possible?" It turned out to be possible. Once upon a time I could not even think that we would dress princesses, but now Carolina is coming out in our dresses. Monaco, Camille De Bourbon, Nicoletta Romanoff... Everything is possible.

About faith

Everything is fair in life. The point is that the reward for what you give does not come immediately. But know: she will definitely come. The main thing is to be devoted to your work, to your team, to people who trust you with life. And of course, to the family: family is what gives you the strength to cope with all the failures.

About working with the stars

It is surprising that now there is a huge selection of great brands in the world, but for some reason people turn to us. They write letters from all over the world, travel to distant lands. My eldest daughter is in charge of international relations. She can call me in the morning: “Mom, you have no idea! Gigi Hadid in our dress! " Or: “Mom, urgently open the Internet! Kate Hudson! " Kate is incredible in general, we met her recently in Cannes. And here's what's interesting: we always have some images of our favorite actresses and heroes in our heads. It is very pleasant when, when we meet, it turns out that they are in real life. So, Kate Hudson just fascinated me with how natural and lively she is. The sweetest person, joyful as a girl. So many emotions and happiness - splashes from the eyes! Such sincerity!

Favorite designer

My main teacher, not even not, the mentor of my soul is Christian Dior. I read a lot about him, and he turned out to be somehow ... spiritually close, or something. Dior was very vulnerable, believed in signs, in horoscopes, loved balls, holidays - a fairy tale. I was fascinated by his words that since the godmother of Cinderella disappeared, only couturiers are able to make dreams come true and transform.

Your motto

It's simple: "We were born to make a fairy tale come true."

Favorite color
Black and white.

Favorite historical era
50th. New look.

Favorite book or movie

There was a period in my life when Scarlett O "Hara had a strong influence on me: in my youth I read" Gone with the Wind. "Then, of course, went Zola, Balzac, Stendhal, Merimee ... From the Russians I love Yesenin very much, from the more modern French - Françoise Sagan.

I like Cate Blanchett - a talented actress and woman who positions herself very well. We even had one fitting, but, unfortunately, it did not work out: we had to dress Kate for the Australian film festival, and the dress did not fit. There was no time to correct it.

And from the heroines of the past, I would love to dress Grace Kelly, Vivien Leigh and Audrey Hepburn.

Yanina Julia Yanina Career: Fashion designer
Birth: Russia "Saratov region" Saratov
Harmony at work is largely based on personal happiness. Yulia considers her husband, Eugene, to be the most reliable friend and irreplaceable assistant in her work, a person who gives her mental and household comfort.

How do your models and collections appear?

I usually do quite a lot of sketches, draw the same thing endlessly, and then choose the best. But the initial version is quite often the best! Then it comes to working with fabrics (all the way to the highest quality), a lot is also created using a dummy method. Inspiration comes from everywhere: from travel, books, music, but the main thing for me is that gentleman, that individuality for which the thing is intended.

What was your first thing?

Of course, I sewed it myself! In high school, it was such a simple folk blouse with embroidery. I wore it with jeans and it was very bold. Then I realized for the first time that the non-standard attracts compassion, it is worth making only a little effort; because that little thing was completely elementary, sewn practically from two squares of fabric.

Have you always loved sewing?

No, just the opposite. Frankly speaking, I did not like to sew. I imagined such an impeccable image of a fashion designer, one that deals only with sketches. This is the merit of my mother - she "grounded" me in an amicable way, instilled in me the necessary habit of sewing. She was a huge fashionista and dressed at dressmakers all the way. Already at the age of 15-16, I did not like the standard clothes from Soviet stores, and my mother allowed me to sew at the dressmakers according to my own sketches. And finally, in my distant childhood, I had a real mania: a single detachment of dolls and bobbleheads, which I endlessly dressed up (I sewed myself, of course).

Is it difficult to become a fashion designer?

I loved painting all the way, but under no circumstances would I have imagined that I would become a fashion designer. After art school, due to various circumstances, I did not enter the Moscow Institute of Technology. At first it seemed to me the strongest grief, not a hard blow; one of the best students to go not to a university, but to a school! Only over the years did I appreciate the value of those unique skills, the practice of cutting and sewing that I received there. Recently I was asked how I managed to build all this - a building, a reputation, a circle of clients, order? In general, nothing special, just ... it took 10 years. Nothing is given so easily, everything must be received, and it is open, but there is no manna from heaven and no golden rain!

Fashion and the 80s, stagnation, periphery ... How could this be combined?

Then, of course, it was very difficult - no information, no opportunities. We, a few design artists, united and on our own tried to change something, to promote it in our "common fashion business". We believed that we were obliged to bring culture to the masses, to “activate the flame on ourselves,” that is, to be our own example. They dressed as they saw fit, and on the street invariably caused shock with their appearance. And this does not mean at all that we looked pretentious, overly extravagant, not a bit. Simply any kindly dressed people were perceived as outcasts. It was a real fight, and I felt that I had to act. More than once I returned home with tears: well, why, why is the world so full of aggression?

How did you decide to move to Moscow?

When already in 1989 I managed to open my private company "Yulia", most of the clients were exactly from Moscow. It was necessary to work hard enough to survive elementary, but it was an excellent educational institution. And when it became unnecessarily difficult to always travel, and it also coincided with perestroika, when existence began to bubble up here, a stream of information, interesting events, opportunities poured in, my family and I decided to move to the capital. Our rented apartment became the first salon; gatherings in the kitchen, conversations between fittings - in fact, such a good "home", our own manner remains with us to this day.

Why would you, the owner of a prestigious salon, the one that can hardly cope with orders, give two more seasonal collections annually?

I showed the first collection in the early 90s in the then popular club "Arlekino". As such it was not, but Aleksey Danilov suggested that I somehow manage my things for the only end of the day with clients and make a show. Everyone met halfway and, to my surprise, the show was received extremely well.

Seasonal collections are an incentive for our House. After all, we are obliged to be superior to our clients in terms of creativity, the artist is an authority all the way. Nobody is interested in why you didn’t make a collection, if you work, then you should have it, if you are developing - provide proof of that. You can completely and entirely devote yourself to orders, customers, get yourself a loaf of bread and butter, but this way you will remain in place. There is no creativity without evolution. My calling card is a trouser outfit. Any lady who comes to me, regardless of proportions, has it. This is a very complex construction, and we are proud that this is the first thing we do to a new person.

What makes you happy with your work?

I am absolutely sure that I will make a woman more effective than she is. It is within my power, and I am happy that my clients also rely on me. Earlier, in my youth, I was worried, fussed, invented different versions for the client, compared. Now I look at a person sensitively and know exactly what is needed. In youth, you assert yourself more, you dream of glory that does not exist. But here it is - and you no longer need it, you have found another, true pleasure. Only after years there is a reverse reaction: you begin to enjoy the fruits of previous sacrifices, work, successes and mistakes. And if you truly give your all, if you are honest in your craft, it certainly gives a return. Those changes, transformations that happen to women after meeting with our house are a real impulse for me! Moreover, sometimes it is inconvenient for me from the sensations that I get. It would seem that so many years have passed, but the "freshness" of the sensations does not go away.

Do you regret missed opportunities, tempting offers?

I do not regret any offer that I refused, each one for me is like a reward, recognition. I didn't have to fight temptation, destroy myself. I always think like uncut dogs and try not to neglect my principles. Probably, I owe this to a serious crisis that happened to me in my youth. A lot of tests fell on me, then a girl "in pink glasses". There has been a real reassessment of values. I began to look more deeply at being, at people, it is better to understand them. Everyone has their own path, their own priorities: you are allowed to give up your freedom - / and at some moment your partners will all equally dictate their terms, due to the fact that you depend on them. I create within the framework that I set myself. We are expanding, opening a boutique, but not because we are "lucky", but because we have earned it. Now it's my turn.

Where do you get your strength?

My main help and support is my husband Eugene. He is not only the commercial manager of Yulia Yanina's salon, without him my work would have been impossible. I put into work an extremely bulk of strength, both physical and mental. For full-fledged self-giving, I need a source of energy, and this source from the age of 16 for me is Eugene.

Christian Dior and Chanel. I'm the kind of uncle who needs to review happy ending films; you look, and it seems that the mountains are allowed to turn, turn. Gabrielle Chanel has walked an amazing road, she made herself. Despite everything that she had to pass, out of nothing - to the very top. Another cute image is Dior. Such a vulnerable, lyrical, clear gentleman who splashed out dazzling beauty to the world. In general, the final of the 40s, 50s is the standard of beauty for me.

Who in a friendly and professional sense do you like most of your Russian colleagues?

Perhaps, of all, I would single out Igor Chapurin and Andrey Sharov.

How do you dress - do you sew or go shopping?

This is a fundamental questioning motive - I am all the way in my own models. Itself a demo cell (laughs).

What are you dreaming about?

My dream is my present. For a long time I dreamed of an ideal Fashion House, of free creativity. And it was not easy to dream, but believed - and now my dream has been embodied in being.

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“Today they go to Yulia Yanina for what Parisians went to the great Dior in the 50s - for a beautiful dress wrapped in luxury and adoration,” they say about their clients at the Yanina Couture Fashion House.

Daria and Julia Yanin

About how the Yanina fashion house was created,

and designer Yulia Yanina told Posta-Magazine columnist Maria Lobanova about the shows in Italy and France.

Yulia, in your opinion, what should be the situation in the family for a child to grow up as a star in the fashion world?

There must be faith, encouragement and a special atmosphere. An atmosphere of love and trust. It is very important that you have people who are proud of you next to you - this is the main driving force. Dad spoiled me a lot and encouraged all my "masterpieces": since childhood I drew a lot and grew up thinking that I can do anything. She dreamed of becoming an artist: making sketches for someone to sew. I was inspired by my mother - she was a woman of amazing taste and always ordered clothes from a dressmaker.

Where did you go to study?

I was going to enter the Moscow Institute of Technology, but by chance I didn’t do it ... Mom said: “Great! You will go to master the basics of craftsmanship, ”and I went to a technical school, where I learned how to sew and cut.

Now this is somehow not accepted, because every second designer does not even know how to sew.

This is also the spirit of the times. Traditionally, couture craftsmen had to be able to sew. In addition, I believe that when technical opportunities appear, it expands the range of directions in creativity. Inspiration is great, but not always enough.

That is, it is still important to delve into all the basics?

I always advise young designers to study the profession first in order to be able to explain each step "from" and "to". If you yourself know how to sit down at a typewriter and do everything that you have in mind, you will be able to convey your idea to others.

How did you start?

From the basement, which we filmed in Saratov, registering our first company. But we were already aiming for haute couture.

Now it doesn't seem presumptuous to you - to create couture in the basement of a small atelier in Saratov?

No, I knew exactly what I wanted from the very beginning. I wanted people to come to visit me, so that we would sit down and discuss all the details over a cup of coffee. Even then, it seemed important to me to find out why this lady came to me, what brought her and what has changed in her life since she decided to entrust her fate - namely, fate - to the fashion designer? Now they say "designer", but I like the word "fashion designer" more. It sounds warmer.

Today, almost any girl dreams of making her own couture, because information about haute couture is everywhere - go to the Internet or turn on the TV. But how did a Soviet girl living in Saratov come to this? It's almost from space.

Yes, there was something cosmic in it, but that's what I always dreamed about ... I really wanted to be a conductor of beauty in a world where it was so lacking. Then it was very difficult to be different from everyone, to make some fashionable statements. This attracted a lot of attention, including negative, but I always knew that this was my calling. Fortunately, there was support from loved ones, there were like-minded people. When giant shoulders were in vogue in the 80s, our team, four brave people from the Youth Fashion House in Saratov, walked like that. The people said nothing about us ...

How and when did you decide to move to Moscow?

At some point, I felt that we needed a change. It’s the same feeling when I’m already cramped in my hometown, and I need to move forward.

How did your family make your decision to move on?

Moving is difficult: you kind of break away from your family, from proven relationships. And Moscow loves the winners very much. As long as you are nobody, nobody needs you. You grow up very quickly in Moscow. But in the end, family support played a very important role.

How did you get your first team?

I chose the best designers and rented a room. Everyone worked very hard to translate all ideas into reality.

And did you organize the shows?

Yes, in the popular clubs at that time, and then one of the first to introduce the tradition of salon shows in atmospheric places.

Your brand has long been associated with the closed world of officials and oligarchs. He seemed to remain aloof from social life and Moscow fashion business. Why did you change your policy?

Over the past 10 years, everything has changed a lot in our country - primarily thanks to my children. God sent us a second daughter and it gave me a new breath. The fact that we are working with my eldest daughter has also changed a lot: firstly, this is already the second generation, which means it is a real family business, and secondly, she, like no one else, knows how to present the aesthetics of our brand in Europe. This is amazing.

How did you get your daughter to join your team?

Oh, it didn't happen right away. Of course, I always dreamed about it, but I knew that children should not be pressured. First, my daughter was educated in Moscow, at the Faculty of Law of MGIMO, then she studied at the Instituto Marangoni in Milan. She worked with Bluemarine and Moncler, and when we started showing in Paris, she became more and more involved in the work process until she decided to work with us. Now she is my ally, we make many strategic decisions together.

Have you ever had the desire to take on a strong investor?

No. Independence is very expensive, but we are still a family run business. This is very important for us: we are all rooting for a common cause, and this brings us closer together. Our team is like a big family, we all take care of each other.

Did your husband help you build your business financially?

We often assume that someone is behind the financial success of a business - a husband or an investor. But this is not my case: we have always worked together, there was no such thing that one took and the other gave. In our relations and the concept of "I" as such is not! We have everything in common: home, family, work. We built our business together and started from scratch - that says it all.

Nevertheless, you always gave the impression of a wealthy lady.

Confidence is very important in business. First, you start to give the impression of a successful person, and then success comes to you.

But has anyone ever helped you? ?

Once an absolutely wonderful woman offered me help with the space for the Yanina Couture house, and when we went to watch it, I almost burst into tears of happiness. I knew well this building of incredible beauty - Savvinskoe courtyard. I didn't even believe it right away. And when they opened it to us, showed us a space, large rooms with high ceilings, I realized that this was my home. And we designed it as a real haven of couture.

How did you start showing your collections in Rome?

We got to the Alta Roma Alea Moda Fashion Week at the personal invitation of the Mayor of Rome and with the support of the Ambassador of the Russian Federation in Italy, and one of our shows was held at the Ambassador's personal residence, Villa Abamelek. Italy changed my mind as a fashion designer. There were moments that I discovered with sadness in relation to Russia: we have never had such an attentive approach on the part of journalists and the press, as at that time in Italy.

What is the difference?

We like to judge without being professionals. And Western journalists, if they don't like it, are able to explain to you why. This is a real fashion criticism: it gives you the opportunity to adjust something, grow and change.

And if Western journalists like something, they are so enthusiastic. And they are always interested in us, they come to meet - and not junior stylists, but fashion directors - from Madame Figaro, L’Officiel, Numero and other well-known publications. In our homeland, it is almost impossible to become a hero: so many obstacles and frameworks are created. At some point, you realize that, in general, you are not so needed. This is especially offensive to young, novice designers. I would like the relationship with the press, especially with young designers, to be easier. At least within one country. After all, in Europe we always tell everyone that we are a Russian home. In Paris, we are now showing the 11th season.

At what stage in your creative career did you decide to participate in Parisian shows?

At some point, the Italian public began to accept Yanina Couture collections with such enthusiasm that the task was too easy. And I realized that it was necessary to set new tasks. And we tried to swing at Paris.

Many people perceive Parisian shows as some kind of show-off for a Russian designer - an expensive pleasure justified by prestige. Why does your house go to these expenses, besides the degree of credibility?

Every professional has milestones like creative reporting. For me, a show at Haute Couture Week is a creative report from a brand. This is your growth, development. And confirmation that you do not just fulfill orders, but make fashion. On the international level. Of course, there are situations when you are limited in funds, but you still work for the sake of an idea. Couture is not about money at all. Those who are deep in business understand this. Although there are still more customers after each show.

Are there many orders coming to you from Europe?

Yes, we have clients from Europe and the East. Since we are trying to work with one fitting, this is a great achievement. Still, the manufacture of an exclusive product according to the individual measurements of the client is one of the foundations of couture. However, our designers can fly to any country in the world - to plant a product, to correct it.

Gwen Stefani in Yanina Couture at Vanity Fair after the 2016 Oscars

Which star do you have a special relationship with? For example, I always see Lisa Boyarskaya in your dresses.

Lisa is an incredible girl. Amazingly brought up. Despite her status and fame, and our boundless respect and love for her, she always listens to all recommendations. We always carefully prepare people for events: hair, make-up, handbag, shoes are important. Sometimes you can spoil the dress so much with these components that it becomes just embarrassing that this person is in your brand. We dress the stars, but we try to make a selection. For example, our "ambassador" is Olga Thompson. Western stars include Gwen Stefani, Juliette Binoche, Kate Hudson, Jamie Chang, Eva Longoria, Sarah Paulson, Paris Hilton, Jesse J ... Oscar, Grammy, Golden Globe, Festival of Cannes, balls, receptions and partying is a great achievement for the Russian house to dress up Hollywood stars. In this case, the fashion house is a conductor of the world of beauty and blurs the boundaries. It is a great pride for us that the Russian brand is in demand in the world.

In a word, the collection "a la rus" evoked mixed emotions in me. On the one hand, this is a very successful attempt to popularize Russian art in the fashion world. On the other hand ... well, you cannot treat art so carelessly, which has such an ancient and deeply symbolic history. Especially not a fashion designer who considers himself a Russian person.

A private show was held yesterday at the Savoy Hotel, which was organized by designer Yulia Yanina for her regular clients and friends. The presentation of the Yanina Couture cruise collection took place in the format of a light party, which briefly transported the audience from rainy Moscow to the French Riviera's Cote d'Azur.

The outfits are quite in the spirit of the prestigious European resorts. Lightweight sundresses for walking along the embankments, colored tunics with hand-embroidery for hot beach parties, dresses decorated with floral prints, so necessary for a perfect holiday.

The designer offers a varied color palette - it contains both white and pale pink, and rich rich shades of blue, purple and emerald.

previous post on the topic:

-How is the birth of your models, collections?

I usually do a lot of sketches, draw the same thing endlessly, and then choose the best one. But the first option is very often the best! Then it comes to working with fabrics (always of the highest quality), a lot is also created using a dummy method. Inspiration comes from everywhere: from travel, books, music, but the main thing for me is still that person, that individuality for which the thing is intended.

-What was your first thing?

Of course, I sewed it myself! In high school, it was such a simple folk blouse with embroidery. I wore it with jeans and it was very bold. Then I realized for the first time that non-standard attracts attention, it is worth putting in just a little effort; after all, that little thing was quite simple, sewn literally from two squares of fabric.

- Have you always loved sewing?

No, quite the opposite. To be honest, I didn't like sewing at all. I imagined such an ideal image of a fashion designer who deals only with sketches. This is the merit of my mother - she "grounded" me in an amicable way, instilled in me the necessary habit of sewing. She was a great fashionista and always dressed at dressmakers. Already at the age of 15-16, I did not like the standard clothes from Soviet stores, and my mother allowed me to sew at the dressmakers according to my own sketches. And very much in my distant childhood, I had a real mania: a whole detachment of dolls and bobbleheads, which I endlessly dressed up (I sewed myself, of course).

-Is it difficult to become a fashion designer?

I have always loved to draw, but I never imagined that I would become a fashion designer. After art school, due to various circumstances, I did not enter the Moscow Institute of Technology. At first it seemed to me the strongest grief, just a blow; one of the best students to go not to a university, but to a school! Only years later, I appreciated the value of those unique skills, the practice of cutting and sewing that I received there. Recently I was asked how I managed to build all this - a house, a reputation, a circle of clients, a level? In general, nothing special, just ... it took 10 years. Nothing is given just like that, everything has to be earned, and honestly, but there is no manna and golden rain!

-Fashion and the 80s, stagnation, provinces ... How could this be combined?

Then, of course, it was very difficult - no information, no opportunities. We, several design artists, united and on our own tried to change something, to promote it in our "common fashion business". We believed that we were obliged to bring culture to the masses, to "bring fire upon ourselves," that is, to show by our own example. They dressed as they saw fit, and on the street invariably caused shock with their appearance. And this does not mean at all that we looked pretentious, overly extravagant, by no means. It was just that any well-dressed people were perceived as outcasts. It was a real struggle, and I felt I had to do it. More than once I returned home with tears: why, why is there so much aggression in the world?

-How did you decide to move to Moscow?

When already in 1989 I managed to open my own private company "Yulia", most of the clients were from Moscow. I had to work very hard to survive elementary, but it was a great school. And when it became too difficult to constantly travel, and it also coincided with perestroika, when life began to bubble up here, a stream of information, interesting events, opportunities poured in, my family and I decided to move to the capital. Our rented apartment became the first salon; gatherings in the kitchen, conversations between fittings - in fact, such a good "home", personal style remains with us to this day.

- Why do you, the owner of a prestigious salon, which can hardly cope with orders, to release two more seasonal collections annually?

I showed the first collection in the early 90s in the then popular club "Arlekino". As such, she was not there, but Alexey Danilov suggested that I somehow collect my things for one evening from clients and arrange a show. Everyone met halfway and, to my surprise, the show was received extremely well.

Seasonal collections are an incentive for our House. After all, we are obliged to be superior to our clients in terms of creativity, an artist is always an authority. Nobody is interested in why you didn’t make a collection, if you work, then you should have it, if you are developing - provide proof of that. You can completely and completely devote yourself to orders, clients, earn your own bread and butter, but this way you will remain in place. There is no creativity without evolution. My calling card is a pantsuit. Any woman who comes to me, regardless of proportions, has it. This is a very complex construction, and we are proud that this is the first thing we do to a new person.

-What makes you happy in your work?

I am absolutely sure that I will make a woman more effective than she is. It is in my power, and I am happy that my clients also trust me. Earlier, in my youth, I was worried, fussed, invented different versions for the client, compared. Now I look at the person carefully and know exactly what is needed. In youth, you assert yourself more, you dream of glory that does not exist. But here it is - and you no longer need it, you have found another, true pleasure. Only years later, there is a reverse reaction: you begin to enjoy the fruits of previous sacrifices, work, successes and mistakes. And if you really do your best, if you are honest in your craft, it definitely gives a return. Those changes, transformations that happen to women after meeting our house are a real impulse for me! Sometimes I even feel uncomfortable with the sensations that I get. It would seem that so many years have passed, but the "freshness" of the sensations does not go away.

-Do you regret any missed opportunities, tempting offers?

I do not regret any offer that I refused, each one for me is like a reward, recognition. I didn't have to fight the temptation, break myself. I always think a lot and try not to neglect my principles. Probably, I owe this to a serious crisis that happened to me in my youth. A lot of trials fell on me, then a girl "in pink glasses". There has been a real reassessment of values. I began to look deeper at life, at people, to understand them better. Everyone has their own path, their own priorities: you can sell your freedom - / and at some point your partners will still dictate their terms, because you depend on them. I create within the framework that I set myself. We are expanding, opening a boutique, but not because we are "lucky", but because we have earned it. Now it's my turn.

-Where do you get your strength from?

My main support and support is my husband Eugene. He is not only the commercial director of Yulia Yanina's salon, without him my work would have been impossible. I put a lot of energy into my work, both physical and mental. For full-fledged self-giving, I need a source of energy, and this source from the age of 16 for me is Eugene.

Christian Dior and Chanel. I am the kind of person who needs to watch movies with a happy ending; you look, and it seems that you can move mountains. Gabrielle Chanel has come an amazing way, she made herself. Despite everything that she had to go through, out of nothing - to the very top. A completely different favorite image is Dior. Such a vulnerable, lyrical, bright person who splashed out dazzling beauty to the world. In general, the end of the 40s, 50s is the standard of beauty for me.

-Who do you like from your Russian colleagues in a friendly and professional way?

Perhaps, of all, I would single out Igor Chapurin and Andrey Sharov.

-How do you dress - do you sew or go shopping?

This is a fundamental question - I am always in my own models. Showcase itself (laughs).

-What are you dreaming about?

My dream is my present. For a long time I dreamed of an ideal Fashion House, of free creativity. And not only dreamed, but believed - and today my dream has come true.