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Birdy hairdresser. New location: Birdie Barber. Services and prices

A year and a half after the opening of the first men's hairdressing salon Chop-Chop, the owners of the salon decided to create an establishment with a similar concept for girls, where they would cut their hair quickly, neatly and the hair would look as natural as possible. This is how Ptichka was born. The same Aleksey Ermilov, Evgeny Murushkin and Danila Antonovsky own the hairdresser, but this time Nikolai Rish, the art director of Chop-Chop, was added to their team. According to the idea, Ptichka is designed for modern fashionistas, girlfriends of those who usually go to Chop-Chop.

Here you will not find complex staining, highlighting, building, fleece - only haircuts and styling. All the masters were found personally by Nikolai Rish: according to him, he had been tracking the work of most of them for a long time, therefore, as soon as the opportunity to open a hairdressing salon appeared, he immediately invited them to work. Diana Duban became the art director of Ptichka, and there are six artists in total. Four visitors can be served in the hall at the same time.











There are no separate hair care procedures in the salon, but during washing they are treated with caring masks and balms. They will start dyeing their hair a little later. The means were chosen especially carefully. According to Nikolay Rish, it was important to find products not only of good quality, but also with a similar ideology, so they decided to abandon popular brands in favor of little-known ones: Prive for styling, natural cosmetics Davines and Malin + Goetz. All masks, balms and care products can be bought here. Prices for Davines products start at 700 rubles, for Prive - from 900 rubles, for Malin + Goetz - from 1,000.

A separate room is dedicated to manicure, there are two tables. They chose the most useful and gentle nail care products, mainly from the Priti brand, which even has a nail polish remover based on natural essential oils, and the varnish - Deborah Lippmann of all kinds of colors and shades, including limited collections created in collaboration with Lara Stone and the producers of Girls. The hairdresser refused from Shellac, extensions and similar services. However, for those looking for a more long-lasting manicure, there will soon be gel coatings that will be applied to regular polish. The choice of services will be expanded over time, there are gift certificates for everything.

The owners of the “Bird” space were designed to their liking, but they were actively helped by the designer Victoria Savelyeva, who worked on all Chop-Chop: there are light walls, parquet flooring and vintage furniture bought from Arkady Zeltser, the owner of the recently opened Mobeledom furniture store. There is also an old vinyl turntable in the hall - the owners promise that they will turn it on regularly.

Diana Duban

Art Director

We will focus on the classics, but it will be more sexy, less strict, more wearable. We want the girl to be able to return home after the hairdressing salon and repeat the styling that we have done for her. These will be natural haircuts, no strict geometry, the main thing for us is naturalness and, as Kolya says, no vulgar coloring.














Nikolay Rish

co-owner

It so happened that for a certain period of time we managed to assemble a good team of craftsmen, whose work I carefully followed. I found out about Diana six years ago and watched what she was doing. And as soon as we had the opportunity, I immediately offered her to work with us. The most important thing about our masters is that they have two properties at once that are difficult to find in hairdressers: they are both good specialists and all pretty ones with a sense of beauty. Our craftsmen share our ideology and follow our concept.

Hand care

Nothing betrays a woman's age more than her hands, which is why caring for them is simply necessary. Like other self-care procedures, hand care should be done regularly, and some things are better done in the salon, because at home you will not be able to relax and not be distracted by household chores. Some women find it difficult to monitor the condition of the skin of their hands and nails on their own, because they do not have enough time for this. ...

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A manicure in the salon is not only a necessary, but also a pleasant procedure. Firstly, here you will be given the most accurate manicure, because professionals in their field will work with your hands. Secondly, during a manicure in the salon you can relax and give yourself half an hour or even an hour of calmness and a pleasant pastime. ...

from 1 600

Coated manicure

Feet care

Our hands are not the only ones that need regular care. Feet also needs time to look flawless. Foot care will allow you to get rid of the rough skin of the heels and feet, peeling legs, calluses.

The legs are very stressful, especially if we often wear high-heeled shoes. The skin on the legs becomes rough if not cared for. Although toenails grow more slowly than fingernails, they need regular pedicure.

If you have never done a pedicure in the salon, we advise you to try this procedure at least once in order to look at the whole process of care and then be able to repeat it at home. If you take care of your feet regularly, it will take very little time for you to maintain their beauty. Approximately once every two weeks, you will need to use a special file for the feet, apply cream at night every other day, and you can also do foot baths once a month.

The pedicure master will give the nails a beautiful shape, due to which the fingers will appear thinner and slimmer, relieve you of calluses, corns and simply relieve fatigue. You will feel truly comfortable, because your legs will be treated like a king. They will tell you in what order you should cleanse the skin from corns, which foot cream is better to use.

Modern foot care products allow you to keep your feet well-groomed. If earlier it was customary to do nail extension and strengthening procedures only for the hands, now they can be done for the feet as well. Often the nails are damaged or missing altogether - for such cases, nail extension is ideal. If you don't want to pay constant attention to your feet, you can use a gel coat on your nails. The gel lasts, as a rule, from two to three weeks, does not peel off like varnish, and gives a beautiful shape to the nail plate. This is especially true if you are going on vacation where you will not have the time and conditions to take care of your nails, but at the same time they will look like you just left the salon.

If you do not want to do extensions, you can cover your nails with colorless varnish or choose a color to your liking. A special varnish dryer will ensure it dries quickly, and you will not have to wait long for the end of the pedicure. After a pedicure, your feet will look neat and will draw even more attention to themselves. ...

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In addition to the usual two methods (edged and unedged), a pedicure can be done using a special apparatus with attachments.

Women's feet have always attracted the attention of men, which is why women like to choose new shoes and paint their toenails with bright varnish. The beauty of your feet depends on how you take care of them. From time to time you need to put your feet in order, because it is so important that they are clean, neat and pleasing to the eye with their neatness.

Pedicure is relevant both in the summer, when our feet are open for all to see, and in winter, when we wear heavy and rough shoes. In summer, we want our toenails to look perfect, because we often go to the beach. In winter, it is also not worth starting foot care. If you do it regularly, then you will not have to tidy up your feet for a long time before the start of the open shoe season.
You can do a pedicure at home, but at the salon you will love how gentle your feet are. You will truly relax, the master will try to give you a pedicure as carefully as possible so that you do not feel discomfort. Don't worry about being hurt or tickled. The procedure will not cause you any unpleasant sensations, on the contrary, you will relax and enjoy.

There are several types of pedicure. In addition to the usual two methods (edged and unedged), a pedicure can be done using a special apparatus with attachments.

A trim pedicure consists of removing the cuticle with scissors, and the keratinized skin with a special razor. If you have very rough skin, this pedicure will do a great job of softening your feet and removing rough skin. If you are unhappy with the shape of your nails, this can be easily corrected in our salon.
With unedged pedicure, the cuticle is not cut off, but softened with a special cream, and then the excess skin is pushed to the edge of the nail bed. This procedure is completely non-traumatic, but not suitable for those with very rough skin.

Hardware pedicure is done using a special installation. The beautician treats the surface of the feet with various attachments, removes corns, polishes the nails, gives them shape. This is the most enjoyable pedicure method for girls who are afraid of sharp scissors and razors.
Beautiful nail polish will make your toes bright and neat, you will be happy with their appearance, and you will not be ashamed to show your feet in all their glory. ...

from 2 950

Coated pedicure

Make-up is not only a face decoration, with the help of it you can mask flaws and emphasize advantages. Not every woman can boast that she has perfect skin and no flaws. Most people have to use foundation and powder every day in order to even out their complexion. Pale lips and colorless eyelashes also do not adorn the girl, so you need to use lipstick and mascara, giving your appearance the missing brightness. ...

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Design, eyebrow coloring

Eyebrows are an important part of a woman's appearance and require regular grooming. It is necessary to monitor the shape of the eyebrows, pluck out unnecessary hairs, use special means for fixing so that the eyebrows do not lose their appearance during the day.

It's no secret that with the right design and coloring of the eyebrows, the face acquires special expressiveness. First, you need to choose a shape that will emphasize the beauty of your eyes, choose a tone that would ideally emphasize your skin tone and hair color.
The fashion for thin eyebrows is a thing of the past, so you should focus on the shape of the eyebrows that will perfectly fit your face and eye shape. Feel free to experiment with eyebrow thickness, so you can constantly change. The color of the eyebrows is also important: it should not be too light, but not too saturated, and also match the color of your hair and eyelashes.

Eyebrow dyeing will allow you to achieve the desired result. Eyebrows are painted in the salon with persistent paint using a stencil, thanks to which it gets only on the right areas. After coloring the eyebrows in the salon, the color will last for about a month, after which it will be necessary to make a second correction.

If you want to completely forget about dyeing your eyebrows, you can use a service such as tattooing. The good thing about tattooing is that the created shape of the eyebrows is permanent, you can maintain it yourself at home. This saves time, since you do not have to dye your eyebrows with a pencil every morning, and you do not have to worry in the pool or sauna that your eyebrows will lose their shape, because they will look beautiful at any time. You can choose whichever eyebrow color looks the most natural on your face. You will need to correct your eyebrows every 2-3 years. The tattooing procedure is a little painful, after which the skin in the eyebrow area is inflamed and should heal.

Plucking eyebrows at home, we, as a rule, leave a fluff, which is hardly noticeable, but spoils the general appearance of the eyebrows. The beautician with the help of the available tools and skills will rid you of this gun.
To make the eyebrows thicker, you need to apply a drop of castor or burdock oil to them at night. In addition to the fact that they will become more voluminous, it will be easier to apply an eyebrow pencil on them in the morning.
Beautiful eyebrows will make your look more attractive and mysterious, so you should pay attention to this important detail of your face.
...

from 1,000

Correction and staining

Hairdressing services

Hairdressing services are hair care services for the population (haircut, curling, hairstyling, coloring, highlighting, straightening, curling, hair extensions, etc.).

In the hairdressing salon you can get a full range of services: from trimming the ends of your hair to creating a completely new image. The wizard will help you decide on the length and color of your hair. Sometimes a girl simply cannot objectively assess her appearance and understand what kind of haircut will suit her. The salon will easily cope with this task and select the best hairstyle and hair color. After cutting, your hair will retain its shape for a long time, and professional dyeing will make your hair color as natural as possible.

Nowadays, beauty salons can make almost any fantasy come true. You can come up with a ready-made idea for a haircut or dyeing, or choose your favorite hairstyle from the catalog. The master will exactly repeat what is shown in the picture, but if it is impossible to do this with your hair, he will inform you about it and together you will choose another hairstyle option. It is also possible to make a festive or evening hairstyle in any salon.
If you have a short haircut and dream of long hair, you will be offered hair extensions or temporary hair lengthening with strands. Temporary lengthening is suitable for those occasions when you need to look perfect for one day (for example, on your wedding day, on your birthday, etc.). Hair extensions will make your curls look longer for longer. If you are having trouble growing your natural hair, extensions can be the way to go.

If you want to radically change the color, especially go from dark to light, such a procedure as pickling (washing) will come to the rescue. This will allow you not to wait several months for the hair to grow back, and not spoil it with lightening, but quickly change color or return to its natural shade. Despite the fact that this procedure seems to be harmful to the hair, after it your hair will be in the same condition as it was before washing.
After visiting the salon, a woman is transformed, because her external beauty affects her internal state. Our hair gives us endless room to experiment. By changing your hairstyle or hair color, you can improve your mood and become different. ...

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Hairstyle

A visit to a beauty salon is a must for any woman. Our hair requires at least minimal maintenance, so you need to update your haircut or trim your hair from time to time. You can only cut your bangs on your own, and even then you risk doing it unevenly. The master in the salon will make you an even and beautiful haircut, having previously washed your head, and at the end, if you wish, will do the styling or simply dry your hair with a hairdryer. Your hair will be put in order, no matter what condition it is in, it will add volume, cut split ends, and give your hair a beautiful look. ...

from 2 600

With styling

Hair coloring

Any woman wants to change from time to time. The easiest thing to do with your appearance is to change your hair color. This is especially true for girls who want to change something drastically. Regular dyeing is necessary for those who are accustomed to a certain hair color and must maintain it constantly.

from 5000 up to 15,000

Coloring

The method of dyeing hair with separate strands using two or more dyes is called coloring. Any haircut is transformed after such dyeing, because the strands of hair shimmer with different colors. For coloring, you need to use only high-quality dye that does not harm your hair. ...

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Toning

Hair tinting is dyeing hair in one color using light tint products. In terms of their effect on hair, tinting agents are more gentle than traditional dyes, since they contain less ammonia.

If an oxidant of 6% is suitable for ordinary paint, then an oxidant from 2% to 4% is used for tinting. This is suitable for girls with thin and weak hair. For such hair, the dye can be too harmful, and the tonic will not only change their color, but also help to avoid the negative effects of ammonia.
Toning products do not affect the inner structure of the hair, because the dye envelops the hair from the outside. Toning does not lighten the hair, so you won't be able to radically change the color. But on the other hand, with the help of toning, you can saturate your natural hair color or change it to several tones.

Unlike ordinary paint, the tinting dye is applied not to dry, but to damp, clean hair. It is then spread over the entire length of the hair with a comb and left on for a while. After staining, the head is washed with warm water. Each time you wash your hair, the water will not remain completely clear because the dye will gradually rinse out of your hair. You can also tint individual strands so that the hair color is not monotonous, but iridescent.

After dyeing your hair with tinting paint, you must definitely use a hair balm. It must be applied after each shampooing, so that the new color will last longer.
When shampooing, the toning dyes are gradually washed off and do not leave a sharp contrasting border between dyed and unpainted hair.

For example, if you have blonde hair and want to experiment a bit, you can dye it with tint paint. Thus, you will soon return to your color and at the same time allow yourself to be renewed for a while, with a new shade of hair.

Hair tinting is suitable for girls who decide to return their hair to its natural shade. While the dyed hair grows back, the transition from the natural color of the roots to the dyed ends looks ugly. With the help of tint dye, you can even out the color and dye your hair with a tonic until it grows back. Toning also copes with painting over gray hair.
Hair tinting is a safe way to change color without exposing your hair to the harmful effects of the dye. ...

from 3,500

Hullabaloo

Coloring in one tone

Coloring hair in a single tone is the application of a dye to the hair in order to obtain a uniform color. They dye their hair for various purposes: to hide gray hair, radically change their natural color or give the hair a new shade.

Hair dye strengthens fine hair, so it looks more voluminous. Girls who like natural colors dye their hair in one tone. The dye is most easily applied to natural hair, but if the hair has already been dyed, the color may not turn out the same as indicated on the package.
If you dye your hair dark, you won't be able to easily return to lighter shades. You will need to either lighten your hair, or do a special pickling procedure (wash), or regrow your hair and cut the colored strands. But, having blonde hair, you can easily dye it in any dark or red tone.
The procedure for dyeing hair is as follows: a dye composition is applied to dry hair, dyeing well each strand. You need to dye your hair with gloves so that the paint does not get on your hands. To protect the skin from getting paint on it, ears, forehead and temples can be smeared with a greasy cream. After applying the dye, the hair can be covered with plastic and wrapped in a warm towel to help the dye take up better. The exposure time to the dye should be at least 20 minutes, the recommended time is 30–40 minutes. If you have dyed your hair with this color before and you only need to dye the roots, then part of the dye is first applied to them for 20 minutes. Then, 10 minutes before rinsing off, the rest of the dye must be distributed through the hair to refresh the color.
After finishing the dyeing procedure, the hair should be rinsed well with shampoo until the water becomes clear. Wash your hair with warm water, it should be slightly higher than body temperature. Then you need to strengthen your hair with a hair balm. If paint does get on your skin, you can wipe it off with tonic or alcohol. The final color is fixed within 6 hours after painting.
Hair after dyeing, as a rule, acquires a beautiful shine and elasticity. Dyed hair should be handled with care, remember to use a balm, trim the ends regularly and make nourishing and strengthening hair masks from time to time. Then your colored hair will be healthy and less brittle. ...

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Hullabaloo

Hair Styling

Evening hairstyles

In everyday life, our hair does not look festive every day. But on the eve of any celebration, we want our hairstyle to match the holiday, so we style our hair beautifully at home or in the salon. It is rare to find a girl whose hair is straight without styling, usually you need to shape it with a hairdryer and styling products.

Beautiful styling is needed if you are planning to attend any celebration, because it guarantees you a festive mood. You need to figure out which hairstyle will best suit your look. For example, if you want a classic hairstyle, you can lift your hair and leave your neck open. It doesn't matter if your hair is long or short, any hair length can be styled beautifully to enhance your beauty. Even thin and thin hair, after styling, gains volume and shine and looks especially good.

The hairdresser of the beauty salon will make you perfect hair styling, guided by the latest fashion trends and your wishes. Many styling products not only fix the hairstyle well, but also have a healing effect on the hair.

Before styling, you should wash your hair well; in some cases, hair foam is used during washing, especially if a high hairstyle is planned. For styling, products are used that add volume to the hair, and also fix the shape of the hair. These are all kinds of mousses, gels and hair sprays. Professional styling products are more effective and are therefore best purchased from specialized stores.

Hot hair styling is done using hot straightening irons or curling irons. To protect hair from the negative effects of hot styling appliances, a special protective agent is applied to the hair before using the tongs or curling iron.
Hair treatment depends on specific problems, which can be very varied: from seborrhea to increased hair loss. In many simple cases, the hair problem can be solved in one or several sessions with a hairdresser, who will offer procedures such as a scalp massage or applying a special therapeutic balm, serum, mask, ampoule to weakened hair. ...

Almost simultaneously with the appearance of the second Chop-Chop barbershop, the Birdie hairdresser opened in St. Petersburg - a project with a similar concept, created for girls. It has been working in Moscow for about a year, and then opened in Nizhny Novgorod. The first St. Petersburg "Bird" is located directly next to Chop-Chop in the courtyards on Nevsky, 84, so that the friends of local patrons can now also have a good time. Three girls will be able to have their hair cut in Birdie at the same time.

The main idea of ​​Birdie is naturalness and naturalness, so there is no hair or nail extensions and there is no solarium. Only haircuts, styling, coloring and biotoning. Popular brands of hair care products have been abandoned in favor of organic brands such as Malin + Goetz, Davines and Privé. All cosmetics are available for purchase.

Manicure is done in a separate room of the hairdressing salon - there are two tables for it. Here for work they use the Deborah Lippmann brand, which is represented in St. Petersburg only at DLT - both varnishes of various colors and care products.




The interior of Birdie was developed by designers Denis Vasilov and Ivan Girvits, who had previously worked on Chop-Chop in Smolensk. In general, it is designed in the style of the Moscow branch - the same wallpaper, light floors and vintage furniture are used here. Some of the chairs and lamps were bought in the ATable store in St. Petersburg, and the “goosefoot” wall was painted by hand.

NIKOLAI RISH

co-owner

Petersburg Birdie is already the third in a row, in December 2013 a hairdressing salon was opened in Nizhny Novgorod, and at the end of this week another “birdie” will appear in Kaliningrad.

We like that they are discovered by people who are close to us in their lifestyle and ideas about beauty. We love haircuts that are easy to wear and styles that can be easily replicated at home. At the moment, the key trend is naturalness and deliberate negligence. More and more often, styling in fashion and street-style shoots looks emphatically disheveled and at ease, as if denying the very concept of styling, and we like it. The fashion for this style appeared as a response to contrived, artificially ironed, geometric hairstyles that have been especially popular in Russia in the last decade. In addition to haircuts, you can also get a manicure in hairdressing salons - in our opinion, healthy hair and well-groomed hands will decorate any girl.

Recruiting staff for each hairdressing salon is a long process of finding people who are suitable in spirit. Our motto is “Simple and clear”, therefore it is important for us that the master not only has a developed sense of taste and high professionalism, but also knows how to communicate with the client. After all, we want girls to leave us with exactly those haircuts they dreamed of. By the way, some of the guys combine work in Birdie and Chop-Chop, so the girls have a chance to find out why their boyfriend's master is so good.




Services and prices

1,700 rubles

  • Franchise cost: from 350,000 to 500,000 rubles.
  • Monthly fee (royalty): from 27,000 rubles
  • Amount of investment: from 2,000,000 rubles.
  • Income per year:
  • Payback period: from 6 months
  • Company E-Mail: [email protected]
  • Site: https://ptichka.me
  • Phones: +7 (495) 509-24-46

The emergence of women's hairdressing salons "Birdie" was due to the development and expansion of the profile of the famous brand network of men's hairdressing salons (barbeshops) "Chop-Chop".

To understand the idea and style of Ptichka salons, it is necessary to analyze the main characteristics of popular barbeshops. In such establishments, men can get a model haircut, cut a beard, mustache, sometimes, as additional services in a barbeshop, they can get a manicure and pedicure. Men can also purchase branded hair care products in salons.

But, in view of the prevalence of similar establishments, it did not make sense to start another business in the hairdressing market densely packed with competitors without any zest. The highlight of "Chop-Chop" salons and "Bird" hairdressing salons is quite simple, but effective. The network owners decided to create the most comfortable environment in their establishments, which attracts customers and makes them want to stay at the reception for a little longer and chat. It seems that everything is very simple, but the creators of this brand have specially developed an original design of the room, created conditions for a comfortable pastime before and during a haircut, when customers can read the business press, the latest news, drink free coffee or a glass of liqueur.

Thanks to this approach, the barbershop chain quickly gained a lot of fans. Over time, from hairdressing establishments began to turn into a kind of clubs of interest, in which the regulars began to meet. The main client base of the network is young men 25 - 35 years old, looking after their appearance. As a rule, barbeshop clients always had girlfriends who would not mind getting a similar service. This is how the idea arose of opening women's salons - "Birdie" hairdressing salons, in which simple and comfortable haircuts and natural manicure would be done and which would be located not far from the Chop-Chop men's hairdressing salons. This idea, like the previous one, turned out to be completely successful and gradually led to the popularity and prevalence of this network.

Franchise Description

The basic idea of ​​Birdie hairdressing salons can be expressed in a few simple words, which are naturalness, naturalness and simplicity. There is no tanning salon in these salons, they do not produce hair or nail extensions. In the hairdressing salons "Birdie" they cut, style, dye and biotone with high quality, do manicure and pedicure. It uses organic hair care products. Natural styling, which is done in the "Bird" hairdressing salons, every girl will be able to repeat at home.

The motto of the hairdressing salon: "We make haircuts that are easy to wear and styling that can be easily repeated at home."

Franchise of the Birdie women's hairdressing salon:

Investments: from two million rubles.

Lump-sum payment: 350 - 500 thousand rubles (depending on the region and locality).

Royalty: Payment is made once a year and is € 5,000.

Payback period of the project: from six months.

About company

The company was founded in 2010 in the capital. The main business idea was to create the most stylish men's hairdressing salon. The project turned out to be successful and in 2011 a program to attract franchise partners was launched. At the moment, the number of enterprises in the company has reached eighteen. Moreover, today fashionable salons of men's haircuts are open in 13 Russian cities, as well as in the neighboring countries - in Ukraine, Belarus, Kazakhstan, Estonia and Latvia.

As the business idea of ​​opening stylish hairdressing salons for men proved to be more than successful, a business project was launched in 2012 with a similar concept of opening stylish hairdressing salons for women called Birdie or Birdie.

Both of the above projects are available under a franchise.

Franchise locations

Select the city you are interested in: Moscow St. Petersburg - Yekaterinburg Nizhny Novgorod - Balashikha Saratov Tver Tyumen Yuzhno-Sakhalinsk

Training and support

Premises and staff

Space requirements are standard for hairdressing salons. The premises should be in a crowded part of the city, with good entrances, parking, water supply.

If there are “Chop-Chop” barbeshops in the city, it is advisable to place the premises of the “Birdie” hairdressing salon nearby.

You should try to choose a room based on the size of the area for one workplace in accordance with the norms of SanPiN 2.1.2.2631-10 (from 8 m2). The minimum area for a hairdressing salon is 24 m2 or more.

A license to open a hairdressing salon is not required.

When registering, the following activities are noted according to OKVED:

  • group 93.02 - “Provision of services by hairdressers and beauty salons”;
  • if you plan to sell hair care products and beauty products for children in a hairdresser, then groups 52.13 and 52.33.

When registering with the tax office, you need:

  • all statutes and lease;
  • cashier's journal and cash register with the corresponding documentation.

When starting a hairdressing salon, it is necessary to obtain a conclusion from the SES. It is also necessary to have certificates for the installed technical equipment and, if necessary, for the cosmetics sold.

The following documentation is also required for the SEZ:

  • hairdresser's medical books;
  • sterilization log.

Must have:

  • order on the appointment of a person responsible for fire safety;
  • technical documentation for the installed fire alarm system and a contract for its maintenance;
  • evacuation plan;
  • fire extinguishers.

The certification procedure for an institution is completely voluntary.

The location of the cabin is extremely important. The premises should be located in close proximity to residential buildings or various social institutions. The object must be visible and located near a traffic intersection.

Since the chain is positioned as a stylish salon and hobby club, the craftsmen serving clients must have a high level of professional skills. Therefore, close attention is paid to the selection of personnel in each hairdressing salon.

It is very important that the master easily makes contact and is as polite as possible with clients.

Requirements

When buying a franchise, the franchisee receives:

  • a well-known recognizable brand for his hairdressing salon;
  • a design project of a hairdressing salon agreed and approved by the franchisor;
  • full partner support when opening a hairdressing salon and constant follow-up support on all issues (legal, tax, organizational) of the current activities of a hairdressing salon;
  • the ability to purchase high-quality branded cosmetics at affordable prices;
  • samples of advertising printing and outdoor advertising sustained in the corporate style;
  • information about the hairdressing salon and its details are posted on the franchisor's website and on all corporate accounts in social networks;
  • assistance of the company's foremen in the selection and training of personnel;
  • the exclusive right to develop the brand in the region of placement.

The network of hairdressing salons "Ptichka" has a single price list for services.

What customers get

List of hair care services:

  • a haircut;
  • current haircuts from fashion trends catalogs;
  • styling;
  • biotoning;
  • staining.

List of nail care services:

  • manicure (manual or hardware of any complexity category);
  • coated manicure;
  • coating
  • pedicure.

Daily or evening makeup.

Selection of the shape and shade of eyebrows.

Taboo for the "Bird" hairdresser:

  • hair extension, creative extreme coloring or highlighting;
  • nail extension, shellac (after which the nails exfoliate and the varnish does not hold).

For the convenience of customers, the Ptichka chain has a fixed price for cutting, drying and styling, which does not depend on the length of the hair.

A branded line of products for daily use has been developed, which can be purchased in hairdressing networks.

A special feature of cutting, hair and skin care is the use of only Davines ecological products, Prive natural styling sprays, Malin + Goetz shampoos and conditioners, biotoning with DavinesB sea salt products, coloring with Hullabaloo paint.

For manicure we use harmless varnishes and care products from Deborah Lippmann, Kure Bazaar and Zoya.



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