Than dem. H&M Germany: product catalog in Russian. H&M is the largest European clothing manufacturer

MEN'S CLOTHING

Interview with a fashion expert from St. Petersburg German Starikov

About trends male fashion, how to follow them and what is fashionable does not mean expensive

Tell us about your work. Why is men's fashion a priority for you?

My job is to constantly analyze fashion trends. Both in the women's and men's segment. Now men have also become interested in fashion. I see the purpose of my work in conveying modern fashion trends to people, teaching them to use them, and applying them in everyday life. Fashionable men's clothing or fashionable women's clothing is not only about catwalks. Much of what we see at various shows around the world from Milan to Moscow is not fit for life. The sphere of my interest is fashionable, applicable, lively fashion for people. This is what allows a person to be in trend every day - at work, at meetings with friends, at some important events. On the question of the male segment of fashion - now this direction is more relevant than ever. Men in our time are demanding of their appearance no less than women. Men's clothing, fashionable men's clothing and its relevance - this is interesting.

What do you mean by "fashionable mens clothing"? How do you think a man who follows fashion should look like?

Fashionable men's clothing, fashionable women's clothing is, first of all, harmony. It would seem that completely incompatible wardrobe elements can look organically in one ensemble. This also happens. I constantly visit fashion shows, analyze trends, fashion trends. New concepts are inspiring. It should be so! But this does not mean at all that what you see on the podium should be transferred to your wardrobe. An idea is valuable here.

Do you have specific examples of Brands or designers of fashion men's clothing who is the source of such inspiration for you?

Do we continue to talk exclusively about men's clothing? Returning to this topic, I would like to repeat - men now devote a lot of time to their appearance. For the most part, men have learned to create vivid and individual images. Here another important question arises - how much financial investment does the so-called fashionable wardrobe... Now a large number of brands have managed to find a compromise between price and quality. Fashionable men's clothing, stylish men's clothing does not mean at all that it is expensive. In this sense, I really like to cite H&M as an example. When I see men and women wearing their collections, I can confidently say that they have achieved success. H&M menswear collections are always in line with future and current trends in menswear. They have an amazing concept that fashion is available to everyone. At the same time, the things presented in stores and on the official website of h & m are, as it were, interconnected and easily combined with each other. Here we are talking about the concepts of men's fashion and men's clothing. It is h7m men's clothing that allows a man, even not very well versed in the issues of trends and the latest fashion trends, to look in full accordance with them.

So you can be called a fan of the H&M brand?

Why not. If the concept of their approach to fashion is the same as mine, then of course. Eichendam offers men's clothing (as well as women's and children's clothing) of high quality and at an affordable price. Take a look at the official website of h and m and see that the selection of menswear there is really great. Models from basic to trendy. Despite the fact that there is a certain gradation in H&M - DIVIDED, basic things, Premium Quality - they all go well together. By the way, I'm wearing an H&M cotton shirt for men. I know what I am saying.

Tell us about future trends in men's fashion. And since you are such a fan of H&M, will these trends be reflected in their collections?

In general, must-haves such as classic models men's clothing. This includes a classic men's coat, and a bomber jacket, a white men's shirt, a men's suit - black or dark blue. Go for a beige crew-neck sweater and good old jeans. Since you asked about H&M, I can say that men's clothing presented in the H&M online store fully meets these requests.

Do you think that men's interest in fashion will only grow?

Men do not like to go shopping in search of fashionable and high-quality clothes. Nowadays, all these problems are solved by online stores. Men are happy to order things, experiment with their style, and express themselves. It's great!

Range: the emphasis is on basic clothes and shoes, although you can also find bright copies of things from the catwalk. Children's lines are in no way inferior in variety to adults: here are things for the little ones, and school uniforms, and festive dresses, and a sports series, and accessories. In collections for teenagers, you can often find something for an adult. In addition, H&M is the only large chain that produces, in addition to ordinary clothes and footwear for men, women and children, also clothes for pregnant women.

Uniqueness: IKEA stores were born from the hypothesis that a person does not have to be rich in order to be able to appreciate quality design. H&M is the IKEA of the fashion world. H&M is also the first mass-market chain of stores to collaborate with a luxury brand. The first such project was carried out with the Chanel brand. Cooperation with Karl Lagerfeld was so successful that the company continued to produce capsules with famous brands: Jimmy Choo, Lanvin, Sonia Rykiel, Matthew Williamson, Marni, Maison Martin Margiela. H&M's annual collaborations are still one of the most significant events for fashionistas from all over the world. News about each new collaboration is scattered in advance and has such a PR coverage that joint collections are sold out in a matter of hours.

Relevance: H&M does not copy catwalk hits as openly as Zara, but in general adheres to a similar strategy, instantly reacting to trends and interpreting them in a democratic manner.

Price policy: Jorgen Anderson, former director of global marketing for H&M, summed up the company's pricing policy: “I want people to boldly come to our stores, if, for example, they have to go out in the evening and need a new topic. They will not hesitate for a long time whether to buy a thing for 10 euros, because - let's be fair - what is there to think about? This is such a ridiculous price that, if you wish, you can donate a topic tomorrow for the benefit of the nearest branch of the Salvation Army, since this thing cost you no more than two glasses of wine. "

Story: Erling Persson, founder of the company, opened the first store in 1947. He was inspired by the American “ready-to-wear” boutiques, at the time a new European store format, which he met during his travels in the USA. By the way, the full name of H&M is Hennes & Mauritz.

H&M - FASHIONABLE QUALITY CLOTHING AT AN AFFORDABLE PRICE

Being in trend and having a fashionable and modern wardrobe does not mean spending huge amounts of money in expensive stores and boutiques. Stylish and fashionable does not mean at all that having huge amount expensive clothes. The most important thing in this matter is that the clothes you choose are successfully combined and create a single ensemble. What to do if in the modern pace of life there is absolutely no time to go shopping for hours, shopping malls and pick up this very "fashionable wardrobe"? The solution is very simple - online store fashionable clothes H&M. H & M is an opportunity for everyone to be in trend without wasting time on endless visits to shopping centers. Fashion is a concept beyond age and beyond gender. These are fashionable women's clothing, fashionable men's clothing, fashionable children's clothing and even fashionable "clothes" for your home. In the catalog of the H&M online store you will find everything at once at an affordable price, saving not only money, but also time.

FASHION WOMEN H&M

Fashionable women's clothing is what should make up the wardrobe of every modern girl and woman. However, in today's pace of life, it is difficult to make time for shopping. The H&M online store is the best solution, since it is here that fashionable women's clothing is presented in all possible solutions. Open the h & m clothing catalog and dive into the world of fashion and style. Eychendam's design team has made sure that every girl and woman finds the perfect outfit for every occasion. Stylish blazers and office trousers, evening dresses for special occasions and comfortable casual outfits... The official website h and m (ash and em) gives you a unique opportunity to expand your wardrobe while sitting in your favorite armchair and sipping aromatic coffee. No queues in fitting rooms and no stress. The official website of h & em is fashionable solutions of wide possibilities. Choose, experiment, be bright in any season of the year. H7m store women's clothing will pleasantly surprise you with the quality of goods and prices. Online fashion store H&M will prove that it is not expensive to be in trend.

H&M MEN'S FASHIONABLE CLOTHING

Men are usually very reluctant to spend time shopping to replenish their wardrobe with fashionable clothes. However, in modern world the external factor is a tangible component of success. The catalog of the H&M online store is an amazing opportunity to make purchases, choose fashionable men's clothing for your wardrobe, and, at the same time, without leaving your home or office. The official website of H&M offers a wide selection of menswear for all occasions: stylish trousers men's suits, Men's shirts for work and leisure, jeans, without which a wardrobe is indispensable modern man, all kinds of hoodies, sweatshirts and cardigans of all models and shades. The convenience of the store and the assortment presented in it is that even if you do not follow all fashion trends and doubt yourself as a stylist - all H&M menswear models are perfectly combined with each other. Also on the official website of H&M you can see recommendations for combining certain elements of the wardrobe in one bow. Pick and experiment, mix, be stylish and unique. The h & m prices will pleasantly surprise you!

FASHIONABLE CHILDREN'S CLOTHING H&M

The online store of children's clothing H&M is the best quality children's and teenage clothing for your child. On the official website of Eychendam, parents can choose clothes for children of all ages - from newborns to older adolescents. school age... Bright party dresses, comfortable jerseys for girls and boys, trousers and skirts for going to school and walking with friends, bright prints and stylish accessories will not leave young connoisseurs of fashion indifferent. The catalog of the H&M store is always a wide selection of high-quality children's clothing. H&M takes the health of the younger generation very seriously, and therefore the items presented on the official website h & m (h7m) made exclusively of high quality materials that are hypoallergenic. H&M children's clothing (eichendem) is fashion and safety at an affordable price.

H&M HOME

INTERIOR ITEMS AND ACCESSORIES H&M HOME

Style is not only how you dress, but also how your home looks. It is the house that is the reflection of the people living in it. The official website of HM offers to renew the "wardrobe" of your home without leaving it. Stylish accessories for the kitchen, bedroom, nursery, bathroom will help create an atmosphere of comfort and discreet chic even in the smallest apartment. The catalog of the h & m official website provides endless design solutions for any premises.

The Swedish brand H&M has filled the world with its stores built around the concept of "Fashion and quality at the best price." For 50 years, this attitude has justified many women for whom the desire to buy and stay at the forefront of fashion has become a principle of life. The history of the appearance of H&M stores is as follows. In 1947, Erling Persson, a Swedish trader, decided to open a store after a trip to the USA, where he noticed that the profit margins of stores where you can buy good things at a low price are quite large.

The first store of the as yet defunct H&M brand was named "Hennes", which means "for her." The store, based on a borrowed buy-at-low-price strategy, began selling products only for women: trousers, sweaters, coats ... The first success came to the stores and Persson bought the Mauritz Widforss company and renamed its stores to the H&M, Hennes & Mauritz brand ... Following the partnership, H&M launched a line of clothing catalogs for men.

Today, H&M is an international brand, with stores in 33 countries, and clothing is available to buy in more than 1500 outlets. H&M is hundreds of designers whose talent is aimed at making pants, sweaters and even cosmetics for shoppers looking to buy fashionable items at a reasonable price. low prices, would be fully satisfied. The strategy of H&M stores was aggressive delivery of news and an increase in collections in stores, frequent updating of clothing catalogs.

H&M clothing in Russia. Official site

H&M clothing catalogs can be found on the official H&M website - http://www.hm.com. In Russian, the catalogs are available for viewing at H&M Fashion
On the official site you can find not only store addresses, but register to make purchases in the online store, receive news about collections, new catalogs and news.
The Russian-language domain H&M ww hm ru - - does not belong to the brand. To view the official H M site in Russian, you can use this link.
Well, fans of coupons, discounts and good music should just visit the H&M website more often, and…. you will be happy

• - shop in the shopping center Metropolis - March 13
• - shop in Mega Khimki - March 20

At the beginning of 2016, you can buy clothes in H&M stores not only in Moscow, but also in St. Petersburg, Rostov, Voronezh and Yekaterinburg.

H&M clothing is available to buy from the sales catalog and the Internet. So far, however, the H&M online store is available in Sweden, Denmark, Finland, Norway, the Netherlands, Germany and Austria.

H&M does not have its own clothing manufacturing facilities, and its collections are supplied by about 700 independent suppliers. This number of partners allows H&M to frequently update its collections. About 60% of the products are manufactured in Asia, the rest, mainly in Europe.

H&M, unlike its main competitors (Zara, Bershka ...), produces temporary collections created by famous designers (Karl Lagerfeld, Victor and Rolf, Roberto Cavalli, Sonia Rykiel, Lanvin ...).

H&M announced its desire to open stores in Russia in 2008, although negotiations had been underway since 2005. H&M signed contracts with IKEA, which is developing the Mega shopping center chain. The first of the H&M stores in Moscow was opened in Mega in the spring of 2009.

H&M, when entering new markets, does not grant franchise rights and opens its own stores in all countries.

H&M (Germany) - a practical luxury for the whole family!

The official website of the company H&M (Germany), founded in 1947, offers consumers women's, men's, children's clothing, footwear and accessories, as well as household goods and cosmetics. In addition, the brand owns about 2,000 boutiques located in more than 40 countries around the world.

Despite the fact that the materials are purchased by the company from third-party manufacturers, all brand products are of excellent quality and relatively low prices. In addition, the range of this manufacturer is extremely wide and is able to satisfy any taste. In the product catalog of the H&M online store in Germany, there are models to suit both fans of the classics and adherents of the most modern trends.

The brand's products always correspond to the latest fashion trends, but at the same time they are quite practical. Thus, H&M is the perfect balance between fashion, comfort and price.

The company also promotes respect for nature and human health, therefore all products are made from environmentally friendly natural materials and with minimal damage to the environment.

The brand pays great attention to the creative process of creating collections. In search of new ideas, the H&M team travels around Germany and other countries of the world, getting to know the local cultural traditions. With the results of creativity creative designers brand can be found in the catalogs of the official website of H&M in Germany, which are constantly updated with the emergence of new models.

Children's collection H&M. Safety and comfort for children!

Every mother knows how difficult it is to dress a child fashionably, beautifully, and also with high quality. This is especially difficult for those families who cannot afford to buy clothes for children in boutiques. But children's clothes sold in the markets are often of dubious quality and unjustifiably high prices.

Now you have the opportunity to take care not only of a beautiful appearance, but also of the comfort and environmental safety of your little ones! The catalogs of the H&M online store contain many magnificent models of children's clothing made from natural fabrics, which are now available not only to citizens of Germany and other European countries, but also to residents of Russia. Clothes, created with love and attention to the needs of the child, retain their appearance for a long time even with frequent washing, are comfortable, and do not cause allergic reactions.

And frequent sales and significant discounts provided by the company guarantee that your purchase will be not only pleasant, but also profitable!

EuroMail is a reliable intermediary between you and Europe!

The quality and variety of goods in European online stores is amazing. And, of course, buyers from Russia and the CIS countries would also like to fully participate in these benefits.

However, when shopping on many foreign Internet sites, the buyer is disappointed to find that, for example, in the store there is a quota for the number of purchases for Russian citizens... Or he does not have the opportunity to pay in rubles, and the seller does not accept a plastic card registered in Russia for payment at all. Or the language barrier prevents the client from making a profitable purchase, since it is difficult to find a common language with the employees of the online store, and the information on the site is not entirely clear. And even if you were able to buy the thing you liked, then there are problems with delivery.

In all these cases, you cannot do without a competent intermediary, armed with all the necessary knowledge, skills and capabilities. It was to provide all the necessary assistance to buyers from Russia and other Russian-speaking countries that the EuroMail company was created.

Now you can buy any quantity of goods from any website in Europe and around the world! In this case, all the hassle of buying and delivery will go to us, and you just have to wait for the parcel, which is guaranteed to be delivered to you as soon as possible!

Shop safely and comfortably - with EuroMail!

With the help of the Euro Mail service you can make purchases in all stores in Europe!

Ordering your favorite H&M items in the catalog via the Internet is easy. For convenience of choice, there is Size chart... The manufacturer also offers a wide selection of shoes, accessories and cosmetics... Children's products are given Special attention... The raw material from which they are made is organic cotton. Dads and moms can no doubt buy clothes for their children. Delicate and sensitive skin babies will be under reliable protection. Also in the online store you can pick up hats, tights, bracelets, elastic bands, hair clips, warm gloves. They will undoubtedly complement the image of the baby. Stores of the H&M brand often delight their customers with good discounts and tempting promotions. During their period, you can purchase models of previous seasons at attractive prices. Balanced price and quality is what designers want to achieve in the first place. If you value your time, hurry up to order quality H&M clothes without leaving your home.
Now it has become much easier to buy goods from Germany via the Internet. And delivery is the concern of the service of purchasing goods abroad EuroMail. We, as an intermediary between the buyer and H&M, will take care of this.