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Countries of watchmaking. Find your brand. Diesel Be Stupid advertising campaign Where diesel watches are produced

Diesel

watch

1999–2017 online store of watches, interior watches, jewelry and gifts - Bestwatch.ru

Diesel watch design can be described in just two words: bold and daring. This brand has long proven that its creations are unrivaled, bold and daring, with an urban spirit - to wear Diesel means to show your individuality. These vibrant colors, belts rivaling pants' widths, designs like they come from another planet - all this will tell the world that you are as unique and positive as the Diesel watch you wear.

Italian fashion house Diesel was founded in 1978. Although the founders Renzo Rossi and Adriano Goldschmith were in the business of fashion, no one in the fashion industry expected such a meteoric rise from the brand, and everyone was surprised when the brand became a leader in cutting-edge design. Renzo Rosso decided to make jeans the hallmark of the brand, he used different methods to create artistically "ripped" denim. The craftsmen tousled jeans with a pumice stone, washed them in the machine along with stones. The brand now has an official logo - the profile of an Indian man with a mohawk. The slogan read: "Diesel: Only the Brave" ("Diesel: only the brave"). Subsequently, in his interviews, Renzo Rosso noted that Diesel clothing was created for people who are not afraid to express their opinions and want to look special, and the brand's motto was intended to emphasize this. The brand name was chosen due to the oil crisis that swept across Europe in the mid-1970s. After a sharp rise in gasoline prices, the solution to many problems was the use of a more economical fuel - diesel.

Today Diesel is a high-profile Italian brand with a 30-year history, sold in more than 80 countries around the world. From the very beginning, the brand has chosen stylish, innovative-minded youth as its target audience, which explains the brand's close attention to design. The watch was the latest segment added to the company's famous lines of denim, accessories, perfume and footwear.

Diesel watches can be anything but ordinary. The details in the watch are attractive and modern, making the watch suitable for wearing with a suit or jeans. Diesel watches have established themselves as an indispensable attribute of advanced and fashionable young people living a bright, dynamic life. Diesel watches have some specific traits, thanks to which the brand stands out against the background of other brands in the fashion direction. A real find for Diesel was a large, and sometimes just a huge dial. The essence of the idea is simple: the watch is noticeable and easily recognizable. Also, the very sporty-daring style of Diesel is popular and in demand all over the world. The brand plays with a variety of materials - leather, steel, plastic, rubber and silicone. V color palette bestsellers are natural colors - matte dark brown, brown with golden shimmer, dark green blue, black, as well as a play of contrasts - white belt with red LED backlighting, yellow on black. Among the collections there are classics, electronic models, chronographs, watches with 5 time zones, the famous SBA.

When you give preference to watches from Diesel, you do not just get a convenient and functional thing, without which life is impossible. modern man, but also acquire a completely new image and style. Diesel watches are the choice of freedom-loving and independent adventure seekers, ready to meet new horizons. You can choose a classic collection, or you can choose the most modern Black Label Editions in any case, be sure that your wrist will be "in trend", at least until the release new collection so if you want to express your personality, then a Diesel watch is a great way to do it.

If a person is successful, he must certainly make an effort to look and look appropriate. Among business people, a person's status is determined by the watch he wears. In this sense wrist watchDiesel are one of the most suitable accessories. The models produced under this brand are of high quality and reliability. That's why buy a watchDiesel wish many who appreciate and strive to maintain their own image at the proper level.

A brief history of the brand

The name of this Italian company and the brand of the same name arose as a synonym for the search for new solutions, in the context of the fuel crisis that swept across European countries. In the seventies of the last century, diesel fuel became an alternative to scarce gasoline, price which has increased significantly. A small company at that time was mainly engaged in sewing clothes. By the mid-eighties, when the head of the company Renzo Rosso bought all the shares from his business partners and became its full owner, the company was already known as a manufacturer elite watches, clothing and household items.

Benefits of branded watchesDiesel

Most of the models have a massive look, and are perfectly combined with extraordinary and rather colorful clothes produced under this brand. Appearance products are fully consistent with the trends of modern youth fashion and therefore, many young people want buy a watch Diesel as a good addition to your fashionable clothes. The design of the watch is great and can satisfy the sophisticated tastes of the most discerning buyers. The company produces both models with an asymmetric shape and watches of the usual classic look.

When a buyer visits official site company and looks at some models, it seems to him that this is not a watch, but some kind of complex device. And it is not surprising, since most of the products are multifunctional, which is their significant advantage. They are equipped with many modern functions such as: chronograph, time zone identifier, calendar. If a specialist conducts overview models made under Diesel brand, then he can say with confidence that these watches fully comply with modern watchmaking standards.

First of all, it is important what mechanism the watch is equipped with. Diesel uses in its products exclusively quartz movements manufactured at the industrial facilities of the world's leading manufacturers. These movements are distinguished by high precision and reliability, due to which the watches released under the Diesel brand have a long service life.

The cases, as well as the bracelets, are made of high quality steel, which does not cause allergic reactions on human skin. Also, instead of bracelets, there can be straps made of genuine leather... For the production of glasses, mainly mineral glass is used, which is distinguished by its strength and resistance to external influences. It will not be scratched and will not fade over time. Therefore, even after many years of operation, the products look like new.

Where can you buy original watchesDieselin Moscow?

As already mentioned, among young men there are many adherents of products released under the brand name. In the capital, there are many trade enterprises selling products from this Italian manufacturer. And for the majority of those who wish it is not difficult buy men's watchDiesel... Original it can only be purchased from reliable and trusted companies. We are one of these companies.

Our virtual shop offers exclusively genuine products manufactured at Diesel factories. For each of them, we have the appropriate certificates certifying their authenticity. We have been working in this market for quite a long time, and have a reputation as a reliable partner among our clients. We have a large assortment of these products, and everyone can choose the option most suitable for him. If you need buy a watchDiesel from the manufacturer, contact us! This is the correct and reasonable decision! We guarantee that you will not be disappointed in your choice and become our regular customer!

The Italian company Diesel has been producing watches for more than two decades ago., and today are exported to eighty countries around the world. The founder of the company is Renzo Rosso, who opened the brand to the world in 1978. modern world quality products continue to be appreciated. This is due to the fact that at all times a person wanted to look beautiful, expressive. It is no secret that various accessories, including watches, help in this matter.

About company

At first, Rosso started with the production of jeans, famous all over the world. It is worth noting that the brand has established itself from the quality side, allowing a person to introduce into his life modern technologies... The Italian brand is popular for its provocative and creative image. The main motto of the brand is a combination of several important qualities: reliability, convenience, fashionableness..

Almost any model of a famous watch brand can complement any suit. It deserves great attention that the Diesel company prefers to use only natural materials in the production of goods: leather, nylon, steel, rubber, etc. Please note that the watch looks great on a person both from the aesthetic side and from the practical.

On top of that, Diesel watches have two main directions that position themselves: a universal line and an experimental direction. Regarding the first, let's say that it perfectly positions itself from the aesthetic point of view, as well as to many admirers of the brand. The list of this trend of watches includes current trends.

The second direction includes such qualities as a sports-utilitarian silhouette, extraordinary design, etc. Such watches are characterized by quite durable straps made of genuine leather, as well as materials such as nylon or tarpaulin. You can also mention one more direction of watchmaking - design delights. It should be noted that this line of watches is quite expensive.

Diesel watches for men - photo

We present to your attention graceful and solid photos of Diesel men's watches.

Diesel watches for men - style and complete image of a businessman

Nowadays, watches are produced by a concern called Fossil, which, in turn, is engaged in the production of such vintage watches as DKNY, Burberry, Armani, etc. Note the stylishness of Diesel watches, which, by the way, are not inferior in their prevalence to world famous jeans. It is also worth mentioning the brand as a manufacturer of watches for not shy people.

Digital Watch

The brand's watch models are very diverse, not limited to a metal case, as we used to think about reliable Swiss watches. In the catalogs of this watch brand, there are models with a massive metal strap or made of genuine leather. As for the colors, they beckon with their variety: from the classic dark shades to all sorts of interesting ivory colors. As already mentioned, a Diesel watch can be worn with almost any style of clothing, which makes the choice of an individual model simplified.

Regardless of the type of watch, be it electronic or analog, the design attracts the eyes of admirers of exquisite accessories. The real highlight of the brand is the asymmetric watch case, which may have different dials, digital liquid crystal displays. The last version of the product assumes a multifunctional device.

Despite all the advantages of Diesel watches, they also need careful selection..

As in the process of making a purchase for any product, the buyer always runs the risk of being deceived. This is due to the fact that at the moment there are many counterfeit goods on the country's market, including these watches.

In order not to become deceived, you should buy watches of this brand in company stores.... It should be noted that visually distinguishing a fake from a genuine original is a rather complicated procedure, if you are, of course, not a professional.

Watch prices

Naturally, you should not count on the fact that you will be sold a watch of a famous brand for several tens of dollars, since this cannot be the case in principle. Be aware that the minimum price cap for a Diesel watch is at $ 200. It is also worth knowing that a genuine watch comes with a passport. By purchasing a watch in Diesel brand stores, you can inquire about a certificate for a product, which is sure to be in a real store.

Why is it worth choosing a watch of this particular brand?

First of all, when choosing a watch, you should pay attention to the professionalism of the company's employees. In this case, he can confidently declare that about sixty stylists from all over the world are working on the design in the Russian team, whose average age ranges from 25 years. In this regard, the products of the company can boast of the actual forms of watches.

Nowadays, the ratio of price and quality of watches of the brand in question is practically ideal.... Choosing a wristwatch, electronic men's Diesel will come in time to every representative of the strong half of humanity.

Diesel wrist watches for men: Reviews

In most cases, customer reviews of branded brand stores are positive. Of course, as in all cases when shopping for a product, there are disgruntled buyers. But there are incredibly few buyers of Diesel watches with such sentiments. For the most part, they are satisfied with the quality and others. positive sides hours. Men's wrist watch is Diesel, and it is worth knowing about it.

When choosing a watch, you should definitely pay attention not to their cheapness, but to the quality and customer reviews. who have been successfully using the product for many years. Remember that the original Diesel watch is a man's watch, a real watch that cannot be cheap.

In this we will tell you about a men's watch called Rado.

Diesel

watch

1999–2017 online store of watches, interior watches, jewelry and gifts - Bestwatch.ru

Diesel watch design can be described in just two words: bold and daring. This brand has long proven that its creations are unrivaled, bold and daring, with an urban spirit - to wear Diesel means to show your individuality. These vibrant colors, belts rivaling pants' widths, designs like they come from another planet - all this will tell the world that you are as unique and positive as the Diesel watch you wear.

The Italian fashion house Diesel was founded in 1978. Although the founders, Renzo Rossi and Adriano Goldschmith were in the business of fashion, no one in the fashion industry expected such a meteoric rise from the brand, and everyone was surprised when the brand became a leader in innovative design. Renzo Rosso decided to make jeans the hallmark of the brand, using various methods to create artistically “ripped” denim. The craftsmen tousled jeans with a pumice stone, washed them in the machine along with stones. The brand now has an official logo - the profile of an Indian man with a mohawk. The slogan read: "Diesel: Only the Brave" ("Diesel: only the brave"). Subsequently, in his interviews, Renzo Rosso noted that Diesel clothing was created for people who are not afraid to express their opinions and want to look special, and the brand's motto was intended to emphasize this. The brand name was chosen due to the oil crisis that swept across Europe in the mid-1970s. After a sharp rise in gasoline prices, the solution to many problems was the use of a more economical fuel - diesel.

Today Diesel is a high-profile Italian brand with a 30-year history, sold in more than 80 countries around the world. From the very beginning, the brand has chosen stylish, innovative-minded youth as its target audience, which explains the brand's close attention to design. The watch was the latest segment added to the company's famous lines of denim, accessories, perfume and footwear.

Diesel watches can be anything but ordinary. The details in the watch are attractive and modern, making the watch suitable for wearing with a suit or jeans. Diesel watches have established themselves as an indispensable attribute of advanced and fashionable young people living a bright, dynamic life. Diesel watches have some characteristic features that make the brand stand out from other brands in the fashion direction. A real find for Diesel was a large, and sometimes just a huge dial. The essence of the idea is simple: the watch is noticeable and easily recognizable. Also, the very sporty-daring style of Diesel is popular and in demand all over the world. The brand plays with a variety of materials - leather, steel, plastic, rubber and silicone. In the color palette, the bestsellers are natural colors - matte dark brown, brown with golden shimmer, dark green blue, black, as well as a play of contrasts - a white belt with red LED backlighting, yellow on black. Among the collections there are classics, electronic models, chronographs, watches with 5 time zones, the famous SBA.

When you give preference to watches from Diesel, you not only get a comfortable and functional thing, without which the life of a modern person is impossible, but also acquire a completely new image and style. Diesel watches are the choice of freedom-loving and independent adventure seekers, ready to meet new horizons. You can choose a classic collection, or you can choose the most modern Black Label Editions. In any case, be sure that your wrist will be "in trend", at least until the release of a new collection, so if you want to express your individuality, then Diesel watches are a great way do it.

Indian Iroquois. Stamped print on a red background. Aggressive, even radical - that's how it is, the face of a fairly young by the standards of fashion, but world-famous Italian brand - Diesel. This is a style born of a one-man idea, but brought to life through the non-stop work of a creative team of like-minded people. This is shocking on the verge of scandal, this is morality on the verge of decency.

This is the whole Renzo Rosso - just a guy from the farm. On September 15, 1955, Renzo Rosso was born in a small village, whose population did not exceed 2 thousand people. He was born, I think, in order to continue the work of his parents and take care of the household. And at first, it seemed that so be it. As a child, Renzo tried to breed and sell rabbits. But then the story took a completely different turn. By the age of 15, the guy sewed his first jeans, working on his mother's old typewriter. His work was appreciated by friends, and the enterprising Renzo sold the next two pairs for almost 2 euros.
Renzo dreams of sewing clothes. He studies modern techniques of textile production, economics. In 1970, Renzo Rosso began his studies at the Marconi Technical Institute. And by 1978, the young Renzo, with Adriano Goldschmidt, was in charge of a small sewing business. Together they give life to a new brand within the Genius Group.

"Diesel" is a name that did not immediately catch on to the ear, but now sounds all over the world. The brand was born just at the beginning of the fuel crisis in the 70s of the last century. And diesel was a more affordable alternative for vehicle owners. Likewise, the concept of the brand was to enable people to look stylish for a reasonable price. In addition, it is a "diesel" diesel in Africa. This is a word that sounds the same all over the world. It is clear to everyone. Likewise, the clothing of the brand was to become, in a sense, international, understandable for connoisseurs of the whole world.

And here it is, Diesel, after just a few years, launches its first brand line. "Diesel - for success in life" is the slogan of the young company. Italy readily accepts such unusual, independent models by Renzo. But he strives further. America and Europe are waiting for him. A network of importers has been created. Incomes are skyrocketing.


1980 - Diesel Kids. Everything. All age groups covered. So to speak, from two to eighty years, the Diesel style is ready to provide a choice for the bold and outside the box. This is the time when the first Genius Group store opens.

A new round in the development of the brand began in 1985. The creative mastermind Renzo Russo takes the reins of Diesel into his own hands, buying back shares from his longtime partner, Adriano Goldschmidt. The annual income is several million dollars. The course is taken for denim clothing.


Diesel men's jeans looked unusual. Soft, artificially worn, aged material, interesting cut and price - about $ 100. This is almost twice as expensive as anything on the market. But it was worth it. The younger generation was ready to pay for the opportunity to look extraordinary.

In light of this success, the decision was made to release a women's collection. It was released in 1989. The low waist and original cut instantly found a response in the hearts of the beautiful half of humanity.

The company's turnover has grown exponentially - over $ 100 million. Diesel USA ushered in the American market. True, the American buyer turned out to be not as accommodating as in his native Italy or Europe. And if earlier all the brand's capacities were focused on expansion and modernization of production, now it's time to think about the engine of progress.

Diesel needed advertising. And in the same vein as the offered clothes. The one that would shock the audience, make them pay attention, would be an alternative to the usual advertising images. A large-scale work began to create the face of delirium. Paradiset DDB, the ad agency to which Diesel owes much of its "edge to decency scandal." The advertising campaign proposed by the Paradiset team was based on back side American stereotypes. The whole denim life of America at that time revolved around the mastodons of this business, for example, LEVI’S. But their advertising campaigns were often boring. And "Diesel" is not America, it is Italy, a completely different charisma. The decision was taken. Unusual style - unusual advertising. Humor, satire and even politics, everything that does not fit any image with advertising, became the basis for creating a brand image.


So, in 1992, the first four-year advertising campaign for Diesel and the Paradiset team was launched with the slogan “For a successful life”. The essence of this event was perfectly explained by 13 " useful tips»About how to improve the quality of your life, to make it more pleasant. Well, here at least: “Admit it, you want to become a rich man! Become one by creating your OWN CHURCH or RELIGIOUS CULT! "

It was a win-win decision for Diesel. Though, opinions are divided on whether this is good or bad. Frankness, half-nakedness - this is what attracted young people with its directness. This ambiguity, however, produced its expected results. The turnover has almost doubled, and the advertising activity itself has been repeatedly awarded with various awards at the Cannes Lions festival in 1997 and 2001. “Advertiser of the Year” in 1998, Eurobest awards, Epik Prize 1995-1997. In addition, the Diesel success story is a collection of eclectic styles in the brand's concept - bright glossy catalogs, which in themselves are a manifestation of their own individuality.

The time has come when it was necessary to expand the boundaries of the business. Already in 1994, Diesel launched a line of clothing for sports - 55 DS, for connoisseurs of outdoor extreme sports - snowboarding, alpine skiing.


1996 year. Diesel's first flagship takes the lead in New York. The store is located dangerously close to the LEVI'S boutique. But Renzo had his own calculation. He understood. That the proximity of other jeans stores attracts an interested buyer to the area, who, even out of curiosity, will pay attention to a little-known shop window. The calculation turned out to be correct.

By the end of the 90s, there appeared, so to speak, the "daughters" of the Diesel Style Lab brand, Diesel Kids.
Diesel Style Lab appears in 1997. These are the same clothes from the familiar brand. With one distinctive feature- it is an order of magnitude more expensive than its namesakes from another line.

Renzo Rosso understands that now is the right time to saturate the market. And the systematic seizure of the rights to manufacture all kinds of goods under the red stamp “Diesel” begins. Watches, glasses, bags.
Another major milestone in market expansion was the acquisition in 2000 of Staff International, the Italian leader in the luxury ready-to-wear sector.
From this moment on, Diesel has been striding by leaps and bounds in the development of world fashion markets.

In 2001, Black Gold is born - another collection of ultra-trendy street chic. In the appropriate price range.

The year 2002 was very fruitful for the company. Acquisition of the Martin Margiela fashion house, collaboration with renowned masters, including Karl Lagerfeld, as a result of the appearance of a new denim line produced for the Lagerfeld Gallery.

Year 2010. The Diesel brand is already represented by at least four hundred boutiques in almost a hundred countries around the world.

At the moment this number has changed upwards - 6,000 outlets that represent Diesel products everywhere and another 200 stores are branded representations of the brand.

Renzo Rosso was born and raised at a time when the American Dream included a few must-haves - James Dean, Marlon Brando, Coca-Cola and, of course, jeans. When the Diesel brand was created, the creation of denim clothing became of itself defining. After all, the moment has come when jeans ceased to be considered a robe, and acquired the status familiar to us today. These clothes can be comfy, comfortable, fashionable, stylish, and just the way Renzo Rosso came up with it.

Diesel is now a name that needs no introduction or even advertising. Denim, perfumery, home and interior items, shoes, designer Fiat 500 and Ducat motorcycle, grape wine under the Diesel Farm brand. This is the embodiment of freedom of self-expression, this is street chic, the edge of what is decent, or maybe not already. It is an impossibly attractive, almost forbidden taste for style, this is the style in Diesel's interpretation.

As the creative director of the brand, Wilbert Das, said: “Good taste is a glass of red wine. It’s bad taste to explain to others what good taste is. ”

According to Forbes magazine, in 2013, Renzo Rosso's fortune was $ 2.5 billion. Not bad for a guy on a small Italian farm.

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