About the brand
Diesel watch design can be described in just two words: bold and daring. This brand has proven long ago that its creations are unrivaled, bold and daring, with an urban spirit - to wear Diesel means to show your individuality. These vibrant colors, belts as wide as trousers, designs as if from another planet - all this will tell the world that you are as unique and positive as the Diesel watch you wear.
Italian fashion house Diesel was founded in 1978. Although the founders Renzo Rossi and Adriano Goldschmith were in the business of fashion, no one in the fashion industry expected such a meteoric rise from the brand, and everyone was surprised when the brand became a leader in cutting-edge design. Renzo Rosso decided to make jeans the hallmark of the brand, he used different methods to create artistically "ripped" denim. The craftsmen tousled jeans with a pumice stone, washed them in the machine along with stones. The brand now has an official logo - the profile of an Indian man with a mohawk. The slogan read: "Diesel: Only the Brave" ("Diesel: only the brave"). Subsequently, in his interviews, Renzo Rosso noted that Diesel clothing was created for people who are not afraid to express their opinion and want to look special, and the brand's motto was intended to emphasize this. The brand name was chosen due to the oil crisis that swept across Europe in the mid-1970s. After a sharp rise in gasoline prices, the solution to many problems was the use of a more economical fuel - diesel.
Today Diesel is a high-profile Italian brand with a 30-year history, sold in more than 80 countries around the world. From the very beginning, the brand chose stylish, innovative-minded youth as its target audience, which explains the brand's close attention to design. The watch was the latest segment added to the company's famous lines of denim, accessories, perfume and footwear.
Diesel watches can be anything but ordinary. The details in the watch are attractive and modern, making the watch suitable for wearing with a suit or jeans. Diesel watches have established themselves as an indispensable attribute of advanced and fashionable young people living a bright, dynamic life. Diesel watches have some specific traits, thanks to which the brand stands out against the background of other brands in the fashion direction. A real find for Diesel was a large, and sometimes just a huge dial. The essence of the idea is simple: the watch is noticeable and easily recognizable. Also, the very sporty-daring style of Diesel is popular and in demand all over the world. The brand plays with a variety of materials - leather, steel, plastic, rubber and silicone. V color palette bestsellers are natural colors - matte dark brown, brown with golden shimmer, dark green blue, black, as well as a play of contrasts - white belt with red LED backlighting, yellow on black. Among the collections there are classics, electronic models, chronographs, watches with 5 time zones, the famous SBA.
When you give preference to watches from Diesel, you do not just get a convenient and functional thing, without which life is impossible. modern man, but also acquire a completely new image and style. Diesel watches are the choice of freedom-loving and independent adventure seekers, ready to meet new horizons. You can choose a classic collection, or you can choose the most modern Black Label Editions in any case, be sure that your wrist will be "in trend", at least until the release new collection so if you want to express your personality, then a Diesel watch is a great way to do it.
Renzo Rosso
In 1978, Renzo Rosso and Adriano Goldschmid founded Diesel in Molvena, near Venice. In those days, there were two crises in full swing. People interested in watchmaking are well aware of the term "quartz crisis": watches powered by electronics flooded the market, displacing - it seemed, forever - the good old mechanics. Oddly enough, Diesel had nothing to do with these processes. On the whole, another crisis was much more important - the fuel crisis.
The birth of a brand
Renzo Rosso and Wilbert Das
A sharp decline in oil production, a rise in its price and the cost of gasoline threatened to bring down the entire world economy. Today we know that everything worked out somehow, but at that time people were actively looking for a way out of a difficult situation, and one of the palliatives seemed to be the transition from gasoline to much more affordable diesel fuel. It, in our opinion - fuel oil, or diesel fuel - gave hope for the preservation of the freedoms to which mankind is accustomed ... On this wave, Rosso and Goldschmid gave their company such a name - Diesel. Although the company was not engaged in any kind of fuel - initially it was a brand fashionable clothes, mostly youth, in the style of "denim".
Success
Diesel Grand Daddy Limited Edition
And, of course, the watch. They, under the Diesel brand and in accordance with the Diesel assignments, are made by the American company Fossil, which we have already talked about. The design of Diesel watches is very recognizable and is distinguished, first of all, by its brutality. Massive cases and bracelets, bold color solutions, richness of functions - these are the characteristic features of Diesel watches. The main audience is still young, active, successful people; At the same time, Diesel watches are perfect for everyday wear, and for special occasions, and for sports.
It should be noted that the record belongs to the brand: Diesel Grand Daddy in a black case with a diameter of 66 mm is the largest wristwatch in the world. They have four quartz movements, each serving a different time zone. The release of this monster is limited - 1000 copies.
Little Daddy DZ7287. Hours, minutes, seconds, time of the second time zone, chronograph, date. Case and bracelet in yellow gold PVD-coated steel. Diameter 51 mm, water resistance 30 m.
Mega Chief DZ4344. Hours, minutes, seconds, chronograph, date. IP-coated steel housing. Diameter 51 mm, thickness 14 mm, water resistance 100 m. Black dial. Leather belt.
The Italian company Diesel has been producing watches for more than two decades ago., and today are exported to eighty countries around the world. The founder of the company is Renzo Rosso, who opened the brand to the world in 1978. modern world quality products continue to be appreciated. This is due to the fact that at all times a person wanted to look beautiful, expressive. It is no secret that various accessories, including watches, help in this matter.About company
At first, Rosso started with the production of jeans, famous all over the world. It is worth noting that the brand has established itself from the quality side, allowing a person to introduce into his life modern technologies... The Italian brand is popular for its provocative and creative image. The main motto of the brand is a combination of several important qualities: reliability, convenience, fashionableness..
Almost any model of a famous watch brand can complement any suit. It deserves great attention that Diesel prefers to use only natural materials in the production of goods: leather, nylon, steel, rubber, etc. Please note that the watch looks great on a person both from the aesthetic side and from the practical.
On top of that, Diesel watches have two main directions that position themselves: a universal line and an experimental direction. Regarding the first, let's say that it perfectly positions itself from the aesthetic point of view, as well as to many admirers of the brand. The list of this trend of watches includes current trends.
The second direction includes such qualities as a sports-utilitarian silhouette, extraordinary design, etc. genuine leather as well as materials such as nylon or tarpaulin. You can also mention one more direction of watchmaking - design delights. It should be noted that this line of watches is quite expensive.
Diesel watches for men - photo
We present to your attention graceful and solid photos of Diesel men's watches.
Diesel watches for men - style and complete image of a businessman
Nowadays, watches are produced by a concern called Fossil, which, in turn, is engaged in the production of such vintage watches as DKNY, Burberry, Armani, etc. Note the stylishness of Diesel watches, which, by the way, are not inferior in their prevalence to world famous jeans. It is also worth mentioning the brand as a manufacturer of watches for not shy people.
Digital Watch
The brand's watch models are very diverse, not limited to a metal case, as we used to think about reliable Swiss watches. In the catalogs of this watch brand, there are models with a massive metal strap or made of genuine leather. As for the colors, they beckon with their variety: from the classic dark shades to all sorts of interesting ivory colors. As already mentioned, a Diesel watch can be worn with almost any style of clothing, which makes the choice of an individual model simplified.
Regardless of the type of watch, be it electronic or analog, the design attracts the eyes of admirers of exquisite accessories. The real highlight of the brand is the asymmetric watch case, which may have different dials, digital liquid crystal displays. The last version of the product assumes a multifunctional device.
Despite all the advantages of Diesel watches, they also need careful selection..
As in the process of making a purchase for any product, the buyer always runs the risk of being deceived. This is due to the fact that at the moment there are many counterfeit goods on the country's market, including these watches.
In order not to become deceived, you should buy watches of this brand in company stores.... It should be noted that visually distinguishing a fake from a genuine original is a rather complicated procedure, if you are, of course, not a professional.
Watch prices
Naturally, you should not count on the fact that you will be sold a watch of a famous brand for several tens of dollars, since this cannot be the case in principle. Be aware that the minimum price cap for a Diesel watch is at $ 200. It is also worth knowing that a genuine watch comes with a passport. By purchasing a watch in Diesel brand stores, you can inquire about a certificate for a product, which is sure to be in a real store.
Why is it worth choosing a watch of this particular brand?
First of all, when choosing a watch, you should pay attention to the professionalism of the company's employees. In this case, he can confidently declare that about sixty stylists from all over the world are working on the design in the Russian team, whose average age ranges from 25 years. In this regard, the products of the company can boast of the actual forms of watches.
Nowadays, the ratio of price and quality of watches of the brand in question is practically ideal.... Choosing a wristwatch, electronic men's Diesel will come in time to every representative of the strong half of humanity.
Diesel wrist watches for men: Reviews
In most cases, customer reviews of branded brand stores are positive. Of course, as in all cases when shopping for a product, there are disgruntled buyers. But there are incredibly few buyers of Diesel watches with such sentiments. For the most part, they are satisfied with the quality and others. positive sides hours. Men's wrist watch is Diesel, and it is worth knowing about it.
When choosing a watch, you should definitely pay attention not to their cheapness, but to the quality and customer reviews. who have been successfully using the product for many years. Remember that the original Diesel watch is a man's watch, a real watch that cannot be cheap.
In this we will tell you about men's watch called Rado.
Diesel watches: the history of the brand
History Diesel brand rooted in the distant 70s, when in 1978 Renzo Rosso, together with Adriano Goldschmid, registered the Diesel brand. The name of the brand was inspired by the oil crisis, which caused a rise in gasoline prices and the popularity of a more economical fuel - diesel. Initially, the prerogative direction of the brand was the production of denim clothes. By that time, jeans from exclusively work clothes had migrated into the everyday wardrobe and had a fairly democratic cost.
Few believed that it would be possible to successfully sell clothes with such a brand name - Diesel, which did not cause any associations except with fuel. But time has proved that Rosso has chosen the right direction and today Diesel is one of the most famous Italian brands, engaged in the production of not only women's, men's and children's clothing, but also underwear, perfumes, beachwear, shoes, bedding, furniture, household goods. , bicycles, motorcycle helmets, all kinds of accessories, including watches. In general, Diesel is a whole concept of life, but jeans are still the hallmark of the brand!
Diesel
It should be noted that Diesel does not have its own watch production. Her wrist watches are assembled by the Texas concern Fossil, which is at the same time the representative of DKNY, Emporio Armani and Burberry brands. The watches created by Diesel are unusual in their design, which simply catches your eye to the model. Massive bracelets, wide leather straps, bright dials - all this is fully consonant with the motto chosen by Diesel for its latest collection: “Good watches for well-working people”.
The products of this brand are so practical and original that they can be worn both in everyday workdays and at a bright youth party. The designers' imagination was embodied in various stylistic directions of watch execution, from classic and retro style to bright youth models, the design of which simply amazes with its originality and deviation from generally accepted standards.
Every year Diesel replenishes the catalog of its collections, continuing to amaze its spoiled admirers with the endless variety of models of wrist watches it creates. The company always uses the most advanced technologies and developments: the watches are equipped with natural leather or rubber straps, excluding the occurrence of allergic reactions. The lowest level of water resistance that a Diesel watch has is up to 50 meters.
Today wrist watches Diesel are an integral attribute of stylish and advanced young people who are not afraid to go against the generally accepted traditions. The peculiarity of this brand, which distinguishes it from the background of other fashion watches, is the large, and sometimes simply huge, dial. The essence of the idea is to make the watch noticeable and recognizable!
Indian Iroquois. Stamped print on a red background. Aggressive, even radical - that's how it is, the face of a fairly young by the standards of fashion, but world-famous Italian brand - Diesel. This is a style born of a one-man idea, but brought to life through the non-stop work of a creative team of like-minded people. This is shocking on the verge of scandal, this is morality on the verge of decency.
This is the whole Renzo Rosso - just a guy from the farm. On September 15, 1955, Renzo Rosso was born in a small village, whose population did not exceed 2 thousand people. He was born, I think, in order to continue the work of his parents and take care of the household. And at first, it seemed that so be it. As a child, Renzo tried to breed and sell rabbits. But then the story took a completely different turn. By the age of 15, the guy sewed his first jeans, working on his mother's old typewriter. His work was appreciated by friends, and the enterprising Renzo sold the next two pairs for almost 2 euros.
Renzo dreams of sewing clothes. He studies modern techniques of textile production, economics. In 1970, Renzo Rosso began his studies at the Marconi Technical Institute. And by 1978, the young Renzo, with Adriano Goldschmidt, was in charge of a small sewing business. Together they give life to a new brand within the Genius Group.
"Diesel" is a name that did not immediately catch on to the ear, but now sounds all over the world. The brand was born just at the beginning of the fuel crisis in the 70s of the last century. And diesel was a more affordable alternative for vehicle owners. Likewise, the concept of the brand was to enable people to look stylish for a reasonable price. In addition, it is a "diesel" diesel in Africa. This is a word that sounds the same all over the world. It is clear to everyone. Likewise, the clothing of the brand was to become, in a sense, international, understandable for connoisseurs of the whole world.
And here it is, Diesel, after just a few years, launches its first brand line. "Diesel - for success in life" is the slogan of the young company. Italy readily accepts such unusual, independent models by Renzo. But he strives further. America and Europe are waiting for him. A network of importers has been created. Incomes are skyrocketing.
A new round in the development of the brand began in 1985. The creative mastermind of the work, Renzo Russo, takes the reins of Diesel into his own hands, buying back shares from his longtime partner, Adriano Goldschmidt. The annual income is several million dollars. The course is taken for denim clothing.
In light of this success, the decision was made to release a women's collection. It was released in 1989. The low waist and original cut instantly found a response in the hearts of the beautiful half of humanity.
The company's turnover has grown exponentially - over $ 100 million. Diesel USA ushered in the American market. True, the American buyer turned out to be not as accommodating as in his native Italy or Europe. And if earlier all the brand's capacities were focused on expansion and modernization of production, now it's time to think about the engine of progress.
Diesel needed advertising. And in the same vein as the offered clothes. The one that would shock the audience, make them pay attention, would be an alternative to the usual advertising images. A large-scale work began to create the face of delirium. Paradiset DDB, the ad agency to which Diesel owes much of its "edge to decency scandal." The advertising campaign proposed by the Paradiset team was based on back side American stereotypes. The whole denim life of America at that time revolved around the mastodons of this business, for example, LEVI’S. But their advertising campaigns were often boring. And "Diesel" is not America, it is Italy, a completely different charisma. The decision was taken. Unusual style - unusual advertising. Humor, satire and even politics, everything that does not fit any image with advertising, became the basis for creating a brand image.
It was a win-win decision for Diesel. Though, opinions are divided on whether this is good or bad. Frankness, half-nakedness - this is what attracted young people with its directness. This ambiguity, however, produced its expected results. The turnover has almost doubled, and the advertising activity itself has been repeatedly awarded with various awards at the Cannes Lions festival in 1997 and 2001. “Advertiser of the Year” in 1998, Eurobest awards, Epik Prize 1995-1997. In addition, the success story from Diesel is a collection of eclectic styles in the brand's concept - bright glossy catalogs, which in themselves are a manifestation of their own individuality.
The time has come when it was necessary to expand the boundaries of the business. Already in 1994, Diesel launched a line of clothing for sports - 55 DS, for connoisseurs of outdoor extreme sports - snowboarding, alpine skiing.
By the end of the 90s, there appeared, so to speak, the "daughters" of the Diesel Style Lab brand, Diesel Kids.
Diesel Style Lab appears in 1997. These are the same clothes from the familiar brand. With one distinctive feature- it is an order of magnitude more expensive than its namesakes from another line.
Renzo Rosso understands that now is the right time to saturate the market. And the systematic seizure of the rights to manufacture all kinds of goods under the red stamp “Diesel” begins. Watches, glasses, bags.
Another major milestone in market expansion was the acquisition in 2000 of Staff International, the Italian leader in the luxury ready-to-wear sector.
From this moment on, Diesel has been striding by leaps and bounds in the development of world fashion markets.
In 2001, Black Gold is born - another collection of ultra-trendy street chic. In the appropriate price range.
The year 2002 was very fruitful for the company. Acquisition of the Martin Margiela fashion house, collaboration with eminent masters, including Karl Lagerfeld, as a result of the appearance of a new denim line produced for the Lagerfeld Gallery.
Year 2010. The Diesel brand is already represented by at least four hundred boutiques in almost a hundred countries around the world.
At the moment this number has changed upwards - 6,000 outlets that represent Diesel products everywhere and another 200 stores are branded representations of the brand.
Renzo Rosso was born and raised at a time when the American Dream included a few must-haves - James Dean, Marlon Brando, Coca-Cola and, of course, jeans. When the Diesel brand was created, the creation of denim clothing became of itself defining. After all, the moment has come when jeans ceased to be considered a robe, and acquired the status familiar to us today. These clothes can be comfy, comfortable, fashionable, stylish, and just the way Renzo Rosso came up with it.
Diesel is now a name that needs no introduction or even advertising. Denim, perfumery, home and interior items, shoes, designer Fiat 500 and Ducat motorcycle, grape wine under the Diesel Farm brand. This is the embodiment of freedom of self-expression, this is street chic, the edge of what is decent, or maybe not already. It is an impossibly attractive, almost forbidden taste for style, this is the style in Diesel's interpretation.
As the creative director of the brand, Wilbert Das, said: “Good taste is a glass of red wine. It’s bad taste to explain to others what good taste is. ”
According to Forbes magazine, in 2013, Renzo Rosso's fortune was $ 2.5 billion. Not bad for a guy on a small Italian farm.
