From jeans to. In 1978, the history of the Diesel brand began with denim trousers. The choice of the first product speaks of priorities.
This is convenience and reliability. However, the brand's watches are also attracted by the design. He is described as "cocky". A certain relaxation, departure from stereotypes is combined with denim style.
Its specialists work for the young at heart, brave and active. We work for those of them who are also wise, lack the first thing that comes across, but understand the details. Let's talk about them.
Diesel watch features
WatchDiesel are made exclusively from natural materials. In favor, metal and rubber. Naturally formed from the sap of the Hevea tree.
The material has a deep black color and a pleasant to the touch surface. It is slightly rough and always slightly hot. The feeling of warmth is also given by a special aromatic impregnation added by Diesel masters.
In their aroma of wanderings and freedom is felt not only at a speculative level.
Of metals watchDieselmale and womens are distinguished by stainless steel. It is present in all models. Some are 100%. In other watches, alloy is present only in the internal movement and case.
Stainless "wins" noble metals in strength and wear resistance. In the world of alloys, this is the same as denim among cotton, silk.
Manufacturers are attracted by the performance parameters of steel, combined with its availability. The firm can lay a solid profit even at a moderate cost of production.
If we talk about the skin, men's wrist watchDiesel and Ladies WatchDiesel, mostly supplemented with calfskin belts. They are water resistant.
There are few pores in the material, it is thin and at the same time durable. Calf skin is soft, comfortable to the body, does not rub.
WatchbandDiesel usually complemented by an asymmetrical body. Asymmetry is often seen on the dial.
For example, most pointers move to one side, leaving the opposite nearly free.
This gives the appearance dynamism and eccentricity. Mark is not "afraid" of them due to her youth.
There is no need to focus on centuries-old traditions. Therefore, the masters boldly include digital wrist watch Diesel with liquid crystal displays.
The design of many brands is exaggeratedly rude. This is how the pressure and adherence of youth are conveyed.
At the same time, thick cases, massive details, wide belts testify to the stability that characterizes successful business personalities.
Womens watchDiesel(original) not an exception. On graceful handles, accessories look the same as men's clothing on the body.
The contrast emphasizes fragility and sexuality, without translating them into the category of vulgarity.
Most are water resistant to 50 meters. The glasses covering the dials are mineral.
In addition to quartz, they are added. Its hardness is only 2 points lower than that of diamond. Such glass is difficult to scratch.
Therefore, the surface of Diesel dials always sparkles, reflecting light evenly. At the same time, due to a special coating, the screens do not glare.
The ruggedness of the enclosures is reinforced with IP coating. It is applied in vacuum installations. In the absence of an atmosphere, titanium ions are literally tightly bonded to steel. This is how they are "born" watchDiesel.
Official site the firm does not disclose the psychology of its products. Let's correct this omission by examining the cases of the accessories.
In the line of models there are round ones - for harmonious personalities, easy to communicate, getting along with the environment. Square cases are synonymous with simplicity and stability.
Therefore, squares are often used in the logos of large corporations and serious organizations.
A rectangle is associated with reliability and rationality at the subconscious level. The body of this shape is different watchDiesel "Predator".
They were inspired by the fantastic action movie of the late 80s. The futuristic gadgets from the movie anticipated the time.
Now such products do not look fantastic, but modern and stylish. Do fans agree Diesel?
Diesel watches - reviews
Buy watchDiesel many want. Accessories are perceived as a sign of self-sufficiency, good taste, energy.
Being cocky and active, fans don't hesitate in expressions when discussing new things.
However, the strong word is mostly used in a positive way. The Russian language allows. Fans of the brand note the accuracy.
Let's take the same watchDiesel dz"Predator". This model is quartz. Nikita from St. Petersburg writes: - “We have gone only 2 seconds ahead in a week. An excellent indicator for quartz. "
Most Diesel are heavy and bulky. This will delight fans of the brand looking for powerful accessories.
However, theoretically, the weight of the products may turn out to be a disadvantage. You cannot wear, for example, a jacket with long and tight sleeves. You will have to place the accessory on top of it.
There is one more nuance when communicating with Diesel. Most mechanical specimens have tight winding heads.
As a rule, they are difficult to set in an intermediate position. While you set the date, you will get lost a couple of times.
Otherwise, they are satisfied with their owners. They unanimously talk about stylish design, note Japanese mechanisms and German assembly.
Many people love the glow-in-the-dark hands. However, the dials of some models are not illuminated. An example is dz 7258.
They are completely anthracite, that is, painted dark gray. The lack of backlighting complicates the perception of time.
However, this is rarely mentioned in reviews. Apparently, the owners of the dz 7258 find charm in their secretive "character".
Replica watchesDiesel 7258, by the way, are usually equipped with backlighting. By facilitating eye contact with the watch, manufacturers give it away as not originality.
Of course, the price also gives it away. Let's get acquainted with the cost of true Diesel and their copies.
Diesel watches - price
For the price of the originals, it is logical to contact siteDiesel... Watch here they cost from 130 euros. In rubles, this is about 10,000.
They ask that much, for example, for models dz 1739 and 1735. The bulk is offered at 200 euros. This is already 15,000 rubles.
So much is invested in dz 1717, 1729 and 1737. The upper price level is 300 - 400 euros, that is, 22,500 and 30,000 rubles, respectively.
The company also works on individual orders. In this case, the cost, as they say, is negotiable.
Occasionally, Diesel produces limited editions. In such lines, the price tag reaches 470 euros, or 35,000 - 36,000 rubles.
Copies and replicas of Italian watches cost, as a rule, up to 10,000. Fakes of budget models of the brand, and at all, can be purchased for 1,900 - 3,000 rubles.
Some copies only copy the exterior of Diesel. These are the cheapest. Other products also coincide in materials, making up the middle price category.
The closest thing to the cost of the original products are imitators, repeating design, materials and functions.
As a rule, only the guarantee does not match. For a true Diesel, it is 3 years. The packaging may also not match.
As a rule, hands do not reach the branded box from third-party manufacturers.
Diesel |
|
watch |
|
|
1999–2017 online store of watches, interior watches, jewelry and gifts - Bestwatch.ru |
|
|---|---|
Diesel watch design can be described in just two words: bold and daring. This brand has proven long ago that its creations are unrivaled, bold and daring, with an urban spirit - to wear Diesel means to show your individuality. These vibrant colors, belts as wide as trousers, designs as if from another planet - all this will tell the world that you are as unique and positive as the Diesel watch you wear.
Italian fashion house Diesel was founded in 1978. Although the founders Renzo Rossi and Adriano Goldschmith were in the business of fashion, no one in the fashion industry expected such a meteoric rise from the brand, and everyone was surprised when the brand became a leader in cutting-edge design. Renzo Rosso decided to make jeans the hallmark of the brand, he used different methods to create artistically "ripped" denim. The craftsmen tousled jeans with a pumice stone, washed them in the machine along with stones. The brand now has an official logo - the profile of an Indian man with a mohawk. The slogan read: "Diesel: Only the Brave" ("Diesel: only the brave"). Subsequently, in his interviews, Renzo Rosso noted that Diesel clothing was created for people who are not afraid to express their opinion and want to look special, and the brand's motto was intended to emphasize this. The brand name was chosen due to the oil crisis that swept across Europe in the mid-1970s. After a sharp rise in gasoline prices, the solution to many problems was the use of a more economical fuel - diesel.
Today Diesel is a high-profile Italian brand with a 30-year history, sold in more than 80 countries around the world. From the very beginning, the brand chose stylish, innovative-minded youth as its target audience, which explains the brand's close attention to design. The watch was the latest segment added to the company's famous lines of denim, accessories, perfume and footwear.
Diesel watches can be anything but ordinary. The details in the watch are attractive and modern, making the watch suitable for wearing with a suit or jeans. Diesel watches have established themselves as an indispensable attribute of advanced and fashionable young people living a bright, dynamic life. Diesel watches have some specific traits, thanks to which the brand stands out against the background of other brands in the fashion direction. A real find for Diesel was a large, and sometimes just a huge dial. The essence of the idea is simple: the watch is noticeable and easily recognizable. Also, the very sporty-daring style of Diesel is popular and in demand all over the world. The brand plays with a variety of materials - leather, steel, plastic, rubber and silicone. V color palette bestsellers are natural colors - matte dark brown, brown with golden shimmer, dark green blue, black, as well as a play of contrasts - white belt with red LED backlighting, yellow on black. Among the collections there are classics, electronic models, chronographs, watches with 5 time zones, the famous SBA.
When you give preference to watches from Diesel, you do not just get a convenient and functional thing, without which life is impossible. modern man, but also acquire a completely new image and style. Diesel watches are the choice of freedom-loving and independent adventure seekers, ready to meet new horizons. You can choose a classic collection, or you can choose the most modern Black Label Editions in any case, be sure that your wrist will be "in trend", at least until the release new collection so if you want to express your personality, then a Diesel watch is a great way to do it.
Indian Iroquois. Stamped print on a red background. Aggressive, even radical - that's how it is, the face of a fairly young by the standards of fashion, but world-famous Italian brand - Diesel. This is a style born of a one-man idea, but brought to life through the non-stop work of a creative team of like-minded people. This is shocking on the verge of scandal, this is morality on the verge of decency.
This is the whole Renzo Rosso - just a guy from the farm. On September 15, 1955, Renzo Rosso was born in a small village, whose population did not exceed 2 thousand people. He was born, I think, in order to continue the work of his parents and take care of the household. And at first, it seemed that so be it. As a child, Renzo tried to breed and sell rabbits. But then the story took a completely different turn. By the age of 15, the guy sewed his first jeans, working on his mother's old typewriter. His work was appreciated by friends, and the enterprising Renzo sold the next two pairs for almost 2 euros.
Renzo dreams of sewing clothes. He studies modern techniques of textile production, economics. In 1970, Renzo Rosso began his studies at the Marconi Technical Institute. And by 1978, the young Renzo, with Adriano Goldschmidt, was in charge of a small sewing business. Together they give life to a new brand within the Genius Group.
"Diesel" is a name that did not immediately catch on to the ear, but now sounds all over the world. The brand was born just at the beginning of the fuel crisis in the 70s of the last century. And diesel was a more affordable alternative for vehicle owners. Likewise, the concept of the brand was to enable people to look stylish for a reasonable price. In addition, it is a "diesel" diesel in Africa. This is a word that sounds the same all over the world. It is clear to everyone. Likewise, the clothing of the brand was to become, in a sense, international, understandable for connoisseurs of the whole world.
And here it is, Diesel, after just a few years, launches its first brand line. "Diesel - for success in life" is the slogan of the young company. Italy readily accepts such unusual, independent models by Renzo. But he strives further. America and Europe are waiting for him. A network of importers has been established. Incomes are skyrocketing.
A new round in the development of the brand began in 1985. The creative mastermind of the work, Renzo Russo, takes the reins of Diesel into his own hands, buying back shares from his longtime partner, Adriano Goldschmidt. The annual income is several million dollars. The course is taken for denim clothing.
In light of this success, the decision was made to release a women's collection. It was released in 1989. The low waist and original cut instantly found a response in the hearts of the beautiful half of humanity.
The company's turnover has grown exponentially - over $ 100 million. Diesel USA ushered in the American market. True, the American buyer turned out to be not as accommodating as in his native Italy or Europe. And if earlier all the brand's capacities were focused on expansion and modernization of production, now it's time to think about the engine of progress.
Diesel needed advertising. And in the same vein as the offered clothes. The one that would shock the audience, make them pay attention, would be an alternative to the usual advertising images. A large-scale work began to create the face of delirium. Paradiset DDB, the ad agency to which Diesel owes much of its "edge to decency scandal." The advertising campaign proposed by the Paradiset team was based on back side American stereotypes. The whole denim life of America at that time revolved around the mastodons of this business, for example, LEVI’S. But their advertising campaigns were often boring. And "Diesel" is not America, it is Italy, a completely different charisma. The decision was taken. Unusual style - unusual advertising. Humor, satire and even politics, everything that does not fit any image with advertising, became the basis for creating a brand image.
It was a win-win decision for Diesel. Though, opinions are divided on whether this is good or bad. Frankness, half-nakedness - this is what attracted young people with its directness. This ambiguity, however, produced its expected results. The turnover has almost doubled, and the advertising activity itself has been repeatedly awarded with various awards at the Cannes Lions festival in 1997 and 2001. “Advertiser of the Year” in 1998, Eurobest awards, Epik Prize 1995-1997. In addition, the success story from Diesel is a collection of eclectic styles in the brand's concept - bright glossy catalogs, which in themselves are a manifestation of their own individuality.
The time has come when it was necessary to expand the boundaries of the business. Already in 1994, Diesel launched a line of clothing for sports - 55 DS, for connoisseurs of outdoor extreme sports - snowboarding, alpine skiing.
By the end of the 90s, there appeared, so to speak, the "daughters" of the Diesel Style Lab brand, Diesel Kids.
Diesel Style Lab appears in 1997. These are the same clothes from the familiar brand. With one distinctive feature- it is an order of magnitude more expensive than its namesakes from another line.
Renzo Rosso understands that now is the right time to saturate the market. And the systematic seizure of the rights to manufacture all kinds of goods under the red stamp “Diesel” begins. Watches, glasses, bags.
Another major milestone in market expansion was the acquisition in 2000 of Staff International, the Italian leader in the luxury ready-to-wear sector.
From this moment on, Diesel has been striding by leaps and bounds in the development of world fashion markets.
In 2001, Black Gold is born - another collection of ultra-trendy street chic. In the appropriate price range.
The year 2002 was very fruitful for the company. Acquisition of the Martin Margiela fashion house, collaboration with eminent masters, including Karl Lagerfeld, as a result of the appearance of a new denim line produced for the Lagerfeld Gallery.
Year 2010. The Diesel brand is already represented by at least four hundred boutiques in almost a hundred countries around the world.
At the moment this number has changed upwards - 6,000 outlets that represent Diesel products everywhere and another 200 stores are branded representations of the brand.
Renzo Rosso was born and raised at a time when the American Dream included a few must-haves - James Dean, Marlon Brando, Coca-Cola and, of course, jeans. When the Diesel brand was created, the creation of denim clothing became of itself defining. After all, the moment has come when jeans ceased to be considered a robe, and acquired the status familiar to us today. These clothes can be comfy, comfortable, fashionable, stylish, and just the way Renzo Rosso came up with it.
Diesel is now a name that needs no introduction or even advertising. Denim, perfumes, home and interior items, shoes, designer Fiat 500 and Ducat motorcycle, grape wine under Diesel brand Farm. This is the embodiment of freedom of self-expression, this is street chic, the edge of what is decent, or maybe not already. It is an impossibly attractive, almost forbidden taste for style, this is the style in Diesel's interpretation.
As the creative director of the brand, Wilbert Das, said: “Good taste is a glass of red wine. It’s bad taste to explain to others what good taste is. ”
According to Forbes magazine, in 2013, Renzo Rosso's fortune was $ 2.5 billion. Not bad for a guy on a small Italian farm.
Renzo Rosso
In 1978, Renzo Rosso and Adriano Goldschmid founded Diesel in Molvena, near Venice. In those days, there were two crises in full swing. People interested in watchmaking are well aware of the term "quartz crisis": watches powered by electronics flooded the market, displacing - it seemed, forever - the good old mechanics. Oddly enough, Diesel had nothing to do with these processes. On the whole, another crisis was much more important - the fuel crisis.
The birth of a brand
Renzo Rosso and Wilbert Das
A sharp decline in oil production, a rise in its price and the cost of gasoline threatened to bring down the entire world economy. Today we know that everything worked out somehow, but at that time people were actively looking for a way out of a difficult situation, and one of the palliatives seemed to be the transition from gasoline to much more affordable diesel fuel. It, in our opinion - fuel oil, or diesel fuel - gave hope for the preservation of the freedoms to which mankind is accustomed ... On this wave, Rosso and Goldschmid gave their company such a name - Diesel. Although the company was not engaged in any kind of fuel - initially it was a brand fashionable clothes, mostly youth, in the style of "denim".
Success
Diesel Grand Daddy Limited Edition
And, of course, the watch. They, under the Diesel brand and in accordance with the Diesel assignments, are made by the American company Fossil, which we have already talked about. The design of Diesel watches is very recognizable and is distinguished, first of all, by its brutality. Massive cases and bracelets, bold color solutions, richness of functions - these are the characteristic features of Diesel watches. The main audience is still young, active, successful people; At the same time, Diesel watches are perfect for everyday wear, and for special occasions, and for sports.
It should be noted that the record belongs to the brand: Diesel Grand Daddy in a black case with a diameter of 66 mm is the largest wristwatch in the world. They have four quartz movements, each serving a different time zone. The release of this monster is limited - 1000 copies.
Little Daddy DZ7287. Hours, minutes, seconds, time of the second time zone, chronograph, date. Case and bracelet in yellow gold PVD-coated steel. Diameter 51 mm, water resistance 30 m.
Mega Chief DZ4344. Hours, minutes, seconds, chronograph, date. IP-coated steel housing. Diameter 51 mm, thickness 14 mm, water resistance 100 m. Black dial. Leather belt.
If a person is successful, he must certainly make an effort to look and look appropriate. Among business people, a person's status is determined by the watch he wears. In this sense wrist watchDiesel are one of the most suitable accessories. The models produced under this brand are of high quality and reliability. That's why buy a watchDiesel wish many who appreciate and strive to maintain their own image at the proper level.
A brief history of the brand
The name of this Italian company and the brand of the same name arose as a synonym for the search for new solutions, in the context of the fuel crisis that swept across European countries. In the seventies of the last century, diesel fuel became an alternative to scarce gasoline, price which has increased significantly. A small company at that time was mainly engaged in sewing clothes. By the mid-eighties, when the head of the company Renzo Rosso bought all the shares from his business partners and became its full owner, the company was already known as a manufacturer elite watches, clothing and household items.
Benefits of branded watchesDiesel
Most of the models have a massive look, and are perfectly combined with extraordinary and rather colorful clothes produced under this brand. Appearance products are fully consistent with the trends of modern youth fashion and therefore, many young people want buy a watch Diesel as a good addition to your fashionable clothes. The design of the watch is great and can satisfy the sophisticated tastes of the most discerning buyers. The company produces both models with an asymmetric shape and watches of the usual classic look.
When a buyer visits official site company and looks at some models, it seems to him that this is not a watch, but some kind of complex device. And it is not surprising, since most of the products are multifunctional, which is their significant advantage. They are equipped with many modern functions such as: chronograph, time zone identifier, calendar. If a specialist conducts overview models manufactured under the Diesel brand, he can confidently say that these watches fully comply with modern watchmaking standards.
First of all, it is important what mechanism the watch is equipped with. The Diesel company uses in its products exclusively quartz movements, manufactured at the industrial facilities of the world's leading manufacturers. These movements are distinguished by high precision and reliability, due to which the watches released under the Diesel brand have a long service life.
The cases, as well as the bracelets, are made of high quality steel, which does not cause allergic reactions on human skin. Also, instead of bracelets, there can be straps made of genuine leather... For the production of glasses, mainly mineral glass is used, which is distinguished by its strength and resistance to external influences. It will not be scratched and will not fade over time. Therefore, even after many years of operation, the products look like new.
Where can you buy original watchesDieselin Moscow?
As already mentioned, among young men there are many adherents of products released under the brand name. In the capital, there are many trade enterprises selling products from this Italian manufacturer. And for the majority of those who wish it is not difficult buy men's watchDiesel... Original it can only be purchased from reliable and trusted companies. We are one of these companies.
Our virtual shop offers exclusively genuine products manufactured at Diesel factories. For each of them, we have the appropriate certificates certifying their authenticity. We have been working in this market for quite a long time, and have a reputation as a reliable partner among our clients. We have a large assortment of these products, and everyone can choose the option most suitable for him. If you need buy a watchDiesel from the manufacturer, contact us! This is the correct and reasonable decision! We guarantee that you will not be disappointed in your choice and become our regular customer!
